Are you the name on the tips of your
Almost every business I come across says they get a lot of their clients from word of mouth/referrals. However when I ask them how many proactive strategies do you have in place to generate more referrals I get a blank look.
It’s not good enough to passively rely on referrals you have to actively encourage your clients to give them and reward them for doing so.
So how many referral strategies do you currently have? If the answer is none you’ve got a big pile of extra revenue waiting for you if you take action.
Quick Tip: No one wants your product or service.
They want what it will do for them.
This is a basic marketing principle but most people still talk about their product or service. Don’t make this fundamental mistake.
Take the time to understand the results you get for your clients and the value of those results. When you talk in those terms to potential clients you gain a critical marketing advantage.
Again don’t overlook this because you think you know it. The key question is are you really doing it?
To be effective your marketing campaigns MUST do these two things.
1. Get people to believe that by taking action, they will be better off than they are now.
2. Give them a compelling reason to act now, or human nature will kick in and they will put the decision off.
If you don’t have these your marketing may still be viewed
If you think this seems too simple, think again. Go and review all your marketing with these two things in mind and be honest do you get a double tick or is there some room for improvement?
1. Risk reversal/results in advance. When a potential client is considering your product or service there is
2. Be the custom fit. This means
3. Make an offer they can and will respond to. Every marketing piece must make a helpful offer people can respond to that moves them towards becoming your client. It has to be of benefit to them. To illustrate the point I saw an ad yesterday on Facebook for a
Almost no one is going to respond to that unless they are already considering buying that particular car. If it was me I would be wanting someone to come in and test drive the car. I’d make it fun and irresistible by adding some type of bonus just for coming in and giving it a try. What the bonus
So I encourage you to add these strategies to your marketing. If you have questions about how to apply them to your business
There seems to be more competition than ever in just about every niche.
I refer to it as the ‘little things that matter’ strategy.
I arrived at our hotel with my wife and daughter. My wife has sadly been suffering prolonged effects of
The lady who checked us then did 2 little things that mattered to me.
These little things made a world of difference to how we felt. In turn I have now given a very positive review to the hotel and will gladly recommend it to friends. They’ve won a lifetime client and advocate by doing some little things. Any hotel could do the same things but most won’t.
The second one was on the return trip home. We were driving home and my daughter
Again a little thing but it made me feel much better. Again I would gladly stay there again and recommend them.
The last example is about my favourite drink – coffee.
There is a local coffee I went to over and over for a few weeks for a variety of meetings. Then it was months before I went back. But when I did the guy I dealt with remembered my name and my preferred coffee. Well played!
So what are little things you can do to delight your clients? They cost very little and arguably will make you more in return from loyal clients.