Why You Shouldnt Do Free Work

Why You Shouldnt Do Free Work

Why you should never work for free and I can highlight the why.

This happens all the time and usually its no big deal but the amount of requests for free work has increased ten fold. Having been helping some close friends I had a bit of a moment where I was up late working away on solving my friends problem  and when reviewing the problem had seen that my previous suggestions were not followed. Here I am chasing my tail in circles trying to help someone else and I dont have a problem being buddies but if advice cant be followed I cant really help. 
I’m sure you have been here before!

Ok so lets go through my situation, some months ago, a friend of mine asked me to help them come up with a marketing strategy for their supplement business.

Of course as a friend, I wanted to help and I really do enjoy the supplement space as market research, but the reality was that I was pretty overwhelmed with my other work and never got to follow up and help them find a solution for their problem.

I was a dusty to even contact him months later about this. However, I wanted to help him get his new business off the ground and I said that I would help him so I started to think: what can I do in order to help his business het a good start at no cost at all?

Then I thought about his brand positioning and what assets he had and where he wanted to get to, so I went with a customised strategy guide based on HIS business, HIS inventory USP and HIS target audience. I was feeling pretty damn good about the level of work I had put in and the damn value packed into this PDF guide. 

Inside this guide I covered the platforms he should be using, organic paid and influencers to connect with. I provided a lot of industry specific examples, methods used in Facebook ads and why they work

even to the point of including 2 to 3 examples of each traffic method and created a solid 20 page how to do it all guide for him to really blow the competition out of the water from month 1

I was smiling ear to ear, super pumped about my contribution to the potential growth of his new supplement business so I went ahead and sent it over to my friend.

Fast forward today 6+ months later, ask me if my friend had even opened the guide? You guessed right, this lazy so and so hasnt even opened it and hes still struggling to get traction with his new business. What a D  bag right?

This is not the first time I see something similar happen to me or even to other people…

The truth is, people don’t see the true value of what you offer unless it costs them some 💰they dont appreciate the value unless you take the $ out of the wallet. This rings so true in every aspect of the word value. Charge for something and dont give it away, dont work for free.

This made me think long and hard about how much value I deliver and how it has been under appreciated so… I made a strategic pivot in my businesses now and have changed some wording on my offers and sales pages. The no free passes rule is in effect, if businesses want a service I deliver they can pay for it the extra value I usually deliver fro free as a value add Ill be adding it as a micro upsell at either $47 or $97 payment add on.

Note Added: After this post I had 3 new clients and I offered the value add on for some paid advertising work I did for them and they all took the $97 micro upsale to get the value add on guide. This looks like it is working for me and I encourage you to do it in your business and monitor the results if it works for your model.

Do yourself (and your clients) a favour and don’t offer free work unless you are brand new starting out in a business and need to build reviews, social proof and just get your feet wet with doing the actual work. This is the ONLY time you should do some free work to help build your business.

What you could do instead is offer your product or service at a discounted price in exchange for a review, testimony or case study, not only will this help you validate that this person is willing to spend some money with you but also it becomes easier to ask for the 💰a second time around 😊.

Making It Online What Does It Look Like?

We have all been shown how easy it is to make money online, push button simple, passive money doller doller bills yall. The pitch is perfect but who is pitching you? marketers of course der so no wonder the targeting works so well. When I was starting to drift towards...

read more

Why You Shouldnt Do Free Work

Why you should never work for free and I can highlight the why. This happens all the time and usually its no big deal but the amount of requests for free work has increased ten fold. Having been helping some close friends I had a bit of a moment where I was up late...

read more

I See Business Obstacles Like Video Games

When you understand how gamers think you can see that they solve micro problems all day to get to small milestones before completing something bigger like a level. Its this thinking that I believe is a crucial skill marketers need to have to be successful. See below....

read more
I See Business Obstacles Like Video Games

I See Business Obstacles Like Video Games

Overcome Problems with Video Games

When you understand how gamers think you can see that they solve micro problems all day to get to small milestones before completing something bigger like a level. Its this thinking that I believe is a crucial skill marketers need to have to be successful. See below.

If you are having trouble making progress or becoming successful I can almost guarantee that its the way that you or your employees are looking at the problem. I speak to a lot of business owners about business and a lot around roadblocks and things that stop them growing to the next level I find it fascinating. 

The #1 reason why people who have unsuccessful or stuck businesses are not moving forward is the outlook of their people, they dont view the problem like video gamers do. Hear me out, when you play games the objective is to level up and beat each level. You beat each level by:

  1. Moving forward through the level
  2. Grabbing power ups and special weapons
  3. Beating a boss 
  4. Beating puzzles and riddles

This is problem-solving 101. I couldn’t argue that this is a benefit for business owners any more than I already do. 

The first problem is in WoW you know exactly who and what you are. Its literally told to you when you pick your class. From day one you know exactly what you are and what you will be best at. A Mage will lose if he fights with an axe and a warrior will lose if he runs around in wizard robes.

Most people literally have no idea who they are, what they want or what they excel at. Therefore success is frustrating because you’re trying to cast a fireball when you should be swinging an axe. Figure that out and growing is easy/fun and the pain will go away.

Of course your not having fun or good at anything. You are a wizard trying to fight people with a giant warhammer. It’s not going to go well.

Then in WoW people hit their goals by literally cutting off their social life, distractions and repeatedly doing the action that will yield the most results non stop over and over.

I see a lot of my competitors that are nearing success with their niche targets at that almost there point and they get distracted by other channels or techniques making the effectiveness of their main money campaigns drop down to a point they are ripe for taking over. You can tell when they are at this point by the number of channels they start runing ads on, its gone from 1 or 2 channels into 5 or 6. To busy reaching for the stars and not the main objective.

If you are making $500 from your Youtube campaigns and $3,000 from Google Ads. my advice to you is to focus on the channel that’s making you more return on investment. Save Youtube campaigns for when you have time and the extra money to figure it out and make it work OR hire someone that knows how to make it work for you.

Going all-in on a channel that you have not figured out yet while not focusing on a channel that you have working is crazy. Ive always played multiple channels off against each other the same way I run ad group tests to see what type of ad gets traction. The focus on the channel you have results on and really scaling that campaign there is the logical choice, I try not go where everyone else is and look at what works for me and my goals for each campaign.

If you play to your weaknesses and do low yield tasks you will always hate your work and fail to get results. This leads to burn out of your mental state and your budgets. Work smarter not harder.

Spend more time figuring out what you are and what gets the most results. Then stack the deck entirely to your strengths and get a party of people to make up for your weaknesses. Then pick the action that yields the most XP points.

Then you win.

It’s so common sense when it’s in a video game, funny how it’s almost never considered in the real world and then people wonder why they lose. Business people are using a small projectile avatar going head on against a tank character wondering why they couldnt defeat the tank player, der you had no chance with that strategy.

Its to the point that I will only hire people who have played video games and understand upskilling, levelling up and problem-solving to progress when stuck. This is a no brainer for me in everyday life at the agency. If one of the team gets stuck and cant move on it could cost a lot of money by delaying tasks that need to be delivered. The natural thing to do when you encounter a problem in games is to look around for another way or look for the right tool/weapon to help you defeat the problem. 

If you take the angle that business can be like passing levels in video games you get a perspective of how to tackle the problems in front of your business. Gamers are the best at what they do they play games break levels and defeat level bosses to get to the next level of the game. Simple when you think of it like this.

Making It Online What Does It Look Like?

We have all been shown how easy it is to make money online, push button simple, passive money doller doller bills yall. The pitch is perfect but who is pitching you? marketers of course der so no wonder the targeting works so well. When I was starting to drift towards...

read more

Why You Shouldnt Do Free Work

Why you should never work for free and I can highlight the why. This happens all the time and usually its no big deal but the amount of requests for free work has increased ten fold. Having been helping some close friends I had a bit of a moment where I was up late...

read more

I See Business Obstacles Like Video Games

When you understand how gamers think you can see that they solve micro problems all day to get to small milestones before completing something bigger like a level. Its this thinking that I believe is a crucial skill marketers need to have to be successful. See below....

read more

Social Media Overload and Taking a Break

Social Media Overload and Taking a Break

After a hell of a week I wanted to browse Facebook for some entertainment and light reading but found nothing but trolling and lower than beginner questions.

When I get home from work I dont mind taking 30 minutes to catch up on Facebook, Instagram, Linkedin and or Twitter. This is good to see what the bro’s are up to and catch up on any industry news.

A takeaway from the last month or two is I’ve noticed more and more that the intelligence factor is diminishing more and more.

It made me think about what if, what if I took time away from social media would I still feel the negative thoughts about people. I don’t know honestly what will happen but I’m happy to try it out.

I have some friends who take regular social media breaks during the year and they say its quite refreshing. 

My plan is that starting today I take time away from social media, I do have some Facebook and Pinterest Advertising commitments to manage and my own businesses Facebook ads to manage but in terms of organic social reading, scrolling, commenting and engagement I’m avoiding using these platforms for the next 2 weeks.

What Id like to get out of this?

  • Clarity on what’s important.
  • The why of social media
  • Why do I use it
  • How I feel about people while away
  • How I feel about people when I return
  • Did I feel better, same or worse on the break

I think this will help me see what platforms I should use, what type of content I want to engage with and where I should spend time for work, learning and social engagement.


Trolling on Social Media

There are times I’ve been guilty of trolling a mofo because the post or questions was just so hard to not mess with the original poster.

I’m doing this less and less because it is a HUGE time waste for everyone involved.

I find myself more and more just cringing at the trolling levels people go to. The level some people go to in order to crush someone online is scary, imagine if that person put that energy into something productive.


Beginner Questions at All-Time Low

There are times I’ve read some comments in groups where I participate and I just shake my head at the questions being asked.

We live in the age of tech so we have these great resources for learning stuff especially basics.

  1. Google
  2. Bing
  3. Ask.com
  4. Youtube
  5. Udemy
  6. Wiki How
  7. Wikipedia

The options above are the tip of the learning iceberg. But questions so basic just how on earth did this person make it past the age of 12. I really struggle seeing how this person can be thinking of starting a business.

Being in online marketing you need to know how to problem-solve, fact! I only hire employees that have a gaming background because they just know problem-solving as its the only way you level up in video games.

But how on earth will someone that cant problem solve consider starting a business where they help business with their marketing problems. I just bang my head against the wall and it is happening more and more.

I started a group for helping people understand and navigate the Google My Business platform on facebook and at the time of posting Im sitting on 2.2k members. We get so many questions about people starting abusiness that have no basic understanding of how business works but it is ok the design of the group is to help people understand the platform as it is confusing.

The Admins and Mods are all accomplished marketers and they do take time to help answer questions as much as possible I think our mod team do a fantastic job of vetting spam from real questions.

Asking questions is ok but I just think the most basic of answers can be found in 2 minutes of searching Google or actually trying to do what it is they are asking before asking it lols.

The Sheer Amount of Skin on Instagram

I am all for admiring a womans body there is nothing more beautiful than a woman who is proud of her body and confident in who she is but! and its a big butt haha bad joke.

It’s hard to admit it but even I have to tone down the profiles I follow on Instagram because of the sheer amount of skin. nudity and throwaway flesh content that is on Instagram.

I cant scroll 2 scrolls without seeing a bikini or butt twerking on my feed. I hate to say it but its a sex sells platform. The more you show the more you grow. That’s really sad and I could write for days about influencers and the negatives of building a business based on looks but I won’t go on about that.

It takes a lot for me to want to tune down the nudity from attractive ladies but it turns out there is a threshold for what I can take in visually. Instagram you did it you broke my visual sensors with your overload of nudity.

Recycling Content Claiming to be the Source.

In the Online marketing space innovation is severely lacking and you see it more and more that people will copy paste someone else’s comment or questions and take credit as the source while giving no credit where its due.

I really get the craps about it when the person who does this makes it about them being a thought leader and even worse when someone uses their recycled content and they cry about it because did to them what they just did to someone else. I just don’t get it.


Video Series Idiots of the Internet

So below I just wanted to share my pain without giving specifics as I dont want to name and shame anyone thats not my place. I do follow Joe he is a standout comedian who shines at life observations and he covers my pain so well with his video series called Idiots of the internet. I shared episodes 11-15 here as a taset if you want more subscribe to his channel he is a crack up. Enjoy.

Joe Santagato – Idiots of the Internet videos.

I really think Joe has found the worst of the worst but these types of social interactions happen on the daily it’s so bad and there’s moments I’m looking at my phone with my mouth open just shaking my head.

I struggle with idiots and incompetence and this right here is one reason I’m taking a break from social media to cleanse the intelligence pallet.

I’ll update this when I finish the hiatus. Take a look at your social channels and see if you really need to be on that platform a break could do you good. If you do take a break update me in the comments.

Making It Online What Does It Look Like?

We have all been shown how easy it is to make money online, push button simple, passive money doller doller bills yall. The pitch is perfect but who is pitching you? marketers of course der so no wonder the targeting works so well. When I was starting to drift towards...

read more

Why You Shouldnt Do Free Work

Why you should never work for free and I can highlight the why. This happens all the time and usually its no big deal but the amount of requests for free work has increased ten fold. Having been helping some close friends I had a bit of a moment where I was up late...

read more

I See Business Obstacles Like Video Games

When you understand how gamers think you can see that they solve micro problems all day to get to small milestones before completing something bigger like a level. Its this thinking that I believe is a crucial skill marketers need to have to be successful. See below....

read more
Dropified Review Dropshipping Platform

Dropified Review Dropshipping Platform

Im a big fan of ecommerce and also within the ecommerce space a method of selling products that you don’t hold inventory for known as dropshipping. This is a very lucrative method of ecommerce that I have been using since early 2016. I love not having to hold inventory and handle the logistics of getting my products from point A to point B. This is a very popular method to get started with in ecommerce. The risk is removed and all you really need to do is have a store and drive traffic to the sales pages. Someone else handles the fulfilment, genius.

One of the hardest things in ecommerce is product research. Over the years dropshipping has become more difficult to make a scalable business with due to increases in competitors and drop in product sale amounts. To have a successful dropshipping model you need a product that you can pay a low amount for and resell for a higher price, keeping the difference.

Example: I buy a Drone from AliExpress or Ebay for $19 I will then sell this same product in my store for $75 keeping the left over of the $19. The simplicity of dropshipping suits me just fine. 

So how does this software work?

When browsing AliExpress, Ebay or one of the many sites that are partnered with Dropified you can see product information when you hover on products. From there you can click the chrome extension to add and import a product or use that product on one of your product ideas boards that you can further research inside Dropified platform.

Here is a simplified view of how this all works:

What does dropified platform do

So knowing everything I know about dropshipping, product research, importing and exporting products and the sheer amount of work to setup my store and fill it with products after spending hours researching products I am always looking for a way to automate any part of that process. When you run multiple stores you will understand my paid. Now Ive searched far and wide for something to help me manage this process and I have found Dropified to be an answer to my problem. 

I love how simple Dropified makes it to research products on the fly. When using the platform I can arrange products by boards and product ideas. I can also integrate straight into image background remover OMG this feature is a welcome addition. You will often find product images with random words, logos on the image of the product and remove background helps remove those with ease. I also really like how easy it is to switch between stores and see exactly what is in my store and what is on my ideas board.

Lets look under the hood and see what Dropified can do.


With Dropified’s powerful automation, you’ll free up at least 20 hours a week…
so you can spend that precious time with your family (or yourself).

  • Easy Add and Ship Products: No more hours wasted manually adding products to your e-commerce store
  • Time Savings: No more messy spreadsheets placing orders
  • Earn More Money: No more managing all your orders
  • No more grunt work in your drop shipping business!

    Here’s how:

    • Automate practically every automatable piece of your drop ship business—from sourcing to fulfillment
    • It automatically gives you Product Alerts and price change alerts and sends them directly to you
    • You can Source Killer Products from about 100 stores & add them directly to your store with a single click
    • Your customer orders are fulfilled in seconds at Aliexpress and eBay, with a single click
    • The Mark-ups you decide are automatically applied to all or some of the products you see fit
    • Your orders are tracked automatically – Dropified is constantly working in the background

When I originally saw this product being promoted I skipped past it because I wasnt going hardcore on dropshipping and was more hitting the private label and Amazon FBA route. When I did check it out I think it was Chris Record and Chase from Dropfied formerly Shopified that I saw the sales webinar and it actually had merit to it although back then it was a lot less features and more about automating the Shopify process one of the first of its kind.

I purchased this product and began using it, there was a slight learning curve and the training was in depth and very helpful. It came with a really nice add on chrome extension to help import and assign products to boards. I got lost somewhere in the migration from Shopified to Dropified and when I couldnt log onto Shopified anymore I just moved on and thought pfft typical internet marketer BS. I take that back I saw Dropfied somewhere online being promoted and when I looked at it I connected the dots that it was the same platform just renamed. I was furious at first but thought before wasting energy without knowing the reason why it would be easy to ask for help.

In all honesty the guys at Dropified were amazing at connecting my account once I had verified my LTD purchase under the Chris Record deal. I spoke to Chase and team they connected my email to my new account and away I went. The experience has been very enjoyable and I can see all the changes that they have been working on teh backend and even the UI of the platform. So impressed.

Buying new software is always a pain the butt, you have so many questions and often the review images and videos are not even close to what you actually purchase. Because of this poor behaviour of a lot of the product promoters online I always have lots of questions before buying online software and it was no different with this Dropified software.

What Platforms You Can Integrate With?

Currently they integrate with Shopify, WooCommerce, CommerceHQ and GearBubble Pro.

What Sites Can You Import Products From?

They currently have auto ordering, fulfillment and synchronization just with AliExpress and eBay, they also have 1-Click Product Importing from close to 100 sites.

This is an ongoing update with more being added all the time.

Will This work in Your Country?

Like most things online marketing the answer is YES! Since suppliers ship the items directly to your customers, dropshipping is borderless and can be done from anywhere in the world.

Can You Upgrade or Downgrade Your Plan?

Yes you can change your plan at any time directly in the Dropified dashboard.

You can also pause your account if you need to take a break. If at any time you need to take a break from building your store, you have the option to pause your account for just $12 a month and we will keep all of your data so you don’t have to start over when you come back.

Fall in Love with What You Do

Fall in Love with What You Do

Everyone has had a job were it really felt like a job, a depressing place where you go to spend 8-12 hours doing something that doesn’t make you happy to make money for someone else. Thats the truth of life everyone has to do a crappy job that they don’t like its not natural for you to get an amazing dream job walking out of high school or just randomly because.

I sure had a crappy job that drained the life from my very soul. I loved it but it became a black hole of existence where my passion turned into frustration and then hatred for that job. But i’m smart enough to realise that my once passionate job was not fulfilling my needs anymore and I took a big leap of faith and sold my shares in that business to move on and retire. Not everyone will have the same options that I had as I was the business co-owner.

I also think if you do a job just for the money you cant expect that job to be your long term plan for your work life balance and make you happier.

There’s factually no connection scientifically or statistically to wealth and happiness past 70k per year. This is why trust fund babies have some of the lowest life happiness scores of anyone. What happens is you earn money, then create an expensive life style and THEN get locked into that thing you do not enjoy out of fear of losing the expensive lifestyle which does not even make you happy.

You then lose the option to begin working on what you love and become owned by the things you own. You must do what you do not love to sustain them. You become unhappy to support what does not make you happy. Ugly.

On the contrary there is no greater recipe to extreme levels of happiness (emotionally, scientifically, and statistically) than working 12 hours a day on what you truly love regardless of the money it earns you. AKA your purpose.

There is factually no greater link to happiness than progress and looking forward to what you are doing. Truly. There isn’t anything that comes closer on any spectrum in any research. People who focus on progress and have something to look forward to even live longer and heal faster.

Ironically, when you love something and put 12 hours a day into it, you usually become incredible at it and money finds you anyways.

Wealth from work does not create happiness but happiness from work create wealth and make everything the long hours the stress and frustration well worth it. I realised my goals were to retire and I did that, it was boring and unfulfilling. I then realised my goal was to help businesses and people make money online like I do and to have that freedom where they don’t need the job but they can do a job because they enjoy it.

If you’re not working on what you love, step back and take a stock of what it is you are actually doing and why you cant do what you want to be doing. If money is your hang up make some changes in your lifestyle to CHANGE that from a problem to a power and add budgeting rules to the way that you spend your money.

Here are some things I have done to help me save money:

  • When you get paid put 10-20% out of reach
  • Avoid eating out try home cooked meals
  • Review what you actually eat during the week
  • Measure the approx cost of the food you need for the week
  • Don’t impulse shop online (change your passwords regularly)
  • Dont splurge shop
  • Use your calendar smarter to pay bills

You dont need to eat ramen noodles, drive a $100 gumtree purchase car and wear clothes you took from the donation bins to make it work, set a goal, prioritize your budget, arrange your routine and stick to your commitment to reach your goal. In a nutshell thats the bare basics of a foundation built for success. Money comes once your routine is fine tuned, keep reading my blog if you need technical training and guide on exactly how to make money online. Its FREE training and I do it so that you can make money online and work the job that you want and have a lifestyle that you want.

Take it step by step and apply these rules to keep you focused on your end goal. I hope you find this useful and any questions drop them in the comments below.

WordPress Speed Optimisation – The Complete Guide

WordPress Speed Optimisation – The Complete Guide

We live in the age of now! everything is at your fingertips thanks to technology. Browsing a website is no different and when you think of why you browse a website its usually to find information, feed a secret habit, buy something, stalk someone and so on and so on. When you browse or stalk what ever tickles your fancy, you have a subliminal time allocated to the task. The exception for this is FaceBook and the social media, like where you can be lured with flashy images and click bait titles to lose hours of your day. When the target website you want to visit has a loading  time over 3 seconds, you generally like me lose interest in watching the little page loader spin in circles waiting for the website to load.

In this guide we will cover some tips and techniques that you can use to optimize your website for speed.​

Google made it clear that having a fast loading website was one of 200 ranking factors. This is something that should not be ignored with the way we are heading with a mobile first browsing habit. Imagine your customers visit your web store to buy those brand new Nike KD9’s and your site takes 7.5 seconds to load but Larry’s most best nike store loads in 2 seconds. The truth is 9 times out of 10 you lose that customer to damn Larry for having a sucky slow website that takes forever to load. Larry on the other hand is balling thanks to his speed first website taking all the orders. Having a problem like this can kill a business that depends on online orders and that is the hard truth.

In order to perform surgery a doctor must know what is wrong with the patient, we will be taking the same approach. Firstly you need to know whats wrong with your website before you can fix it. This WordPress website speed optimisation guide will show how to take steps to make your website load faster.


Execute a Website Audit

First lets identify your targets, use this speed testing tool to calculate your performance optimisation budget, just input your desired load speed and connection type. All credit to Jonathon Fielding​ for this neat tool for planning out our performance budget. The tool is a little off but it is also very handy and gives you a guide of where you need to be focusing on for improvements.

Now we need to measure how far off you are from your target load speed. Use all six of these testing tools to identify your website speed problems, we will want to work on these with the techniques and tips outlined below. Use the tabs below to begin your website audit.

Below are x6 tools to test the page load speed of your webpages:

When you execute your speed tests with Pingdom, 90% of people who use this for this exact test only measure the home page. Understanding you also have other pages that need to be tested is website auditing 101, Now check your product and category pages make sure you dissect that report so that you know just what is slowing down your site and where it is. The data you will get returned by Pingdom will contain page size, page display load time and the overall performance grade. You will have the option to see what areas require action for improvement and a very handy page analysis feature that tells you in summary content type browsed, time spent per website and the domain, very useful for data nerds like me.

Next run your site through the other toolsets and record the data, some results may be different from different tools. If you have a competitor website that you want to see where they are and what the difference is between the two websites use Which Loads Faster for a side by side display of the two websites. This is very handy for competitor analysis.

Now you have your website speed optimization to do list, and you can work alongside this guide to fix the problems. For those that are more SEO inclined and looking for a beefy test tool to showcase problems to potential clients during video audits a popular website for this is GTMetrix very detailed reporting and easy to understand where the problems are. Another very popular tool for this is SEMrush, you can point out client and competitor traffic stats and some site problems if you have set projects up. 

Firstly this is a guide for WordPress websites and not shopify stores or magneto or other CMS websites. The information is applicable to websites developed on WordPress only some may work with other platforms so use at your discretion.

Read our WordPress SEO Guide

I wrote a EPIC guide for anyone that wanted to take SEO into their own hands and give their website the solid foundation to really make a move and get noticed by Google and potential customers.

Page Load Speed

Getting 100 on the Google page speed testing tool is like catching a unicorn, extremely rare! but just how close can you get to 100? I haven’t seen a perfect 100 score from anyone in my communities that was legit and not photoshopped. If you have proof of a perfect 100 score with the Google page speed testing tool please post in the comments Id love to see this unicorn.

​Kissmetrics conducted a case study where they asked specifically about page speed load times and they found that 51% of users with mobile internet say that they’ve had a website that crashed, froze, or received an error while going to make a purchase. Every second past the ideal loading time of three seconds costs you a seven percent reduction in sales! If an e-commerce site is making $100,000 per day, a 1 second page delay can potentially cost your store $2.5 million in missed opportunity revenue each year.

Page Load Speed Key Points:​

  • Better UX
  • Lower bounce rates
  • Load speed is a ranking factor
  • Increase in organic traffic and conversions​

Look at your website speed score from your tests, If you have a score of 50 and above that average standard with a lot of room to improve. If you have a website score of 70 and above well done you are a Wiley web head but don’t get ahead of yourself you can still improve your score. 

​how many resources will a browser download from a given domain at a time? This all depends on your resource set up and the drain your website will be putting up to load. For an isight into browser resource requests visit this site for a sneaky tip.

Now you know page load speed is important enough but how do you measure the good speed from the bad apart from the obvious, ​

Use this as a guideline:​

  • Below 1 second perfect
  • Below 2 seconds above average
  • From 2-3 seconds decent
  • From 3 to 7 seconds is average
  • Above 7 seconds call a doctor

 The above guidelines came about from a case study carried out by university students on peoples expectations regarding website load times and the amount of time that passes before they would bounce from that website. The study revels that 47% of people expected the websites to load within 2 seconds, and 57% of people said that they would bounce from a website if it took longer than 3 seconds to load and fair call on that. 

For everyone with slow loading websites now is your chance to target those 43% that were not phased with the 3 second load time.

​John Mueller a webmaster trend analyst for Google stated on Twitter that his benchmark for page speed load times is around 2 to 3 seconds. He also stated his go to testing tool was Google’s page speed insights test tool.

Google has a speed index

If you read this guide and action the items that you found as errors or warnings on your tests , you are going to have a head start. Your competitors might be web saavy but chances are they are not as web smart as you. Getting all your ducks lined up so that you can put the best website forward to Google for consideration as having a fast loading website​ puts you in a good place for getting those page 1 listings.

To understand where you sit and where your competitor sits on the speed dial a popular competitor research tool is WhichLoadsFaster 

Neil Patel completed a case study on Walmart, in the case study they uncovered that customers would abandon cart when load times jumped from 1 second to a 4 second load. They also found that for every 1 second of increased page load speed that the conversion rate increased by 2%​.

Just think of what 2% of sales for Walmart means, Walmart was recorded to have operational a total of 6,300 stores in March 2016.

Slow websites affect website visitors as shown in this example, if you optimize for speed you must include often overlooked association factors for your overall website speed optimization plan.

A wise habit to implement is weekly checks on not only the website but on your analytics. Measure and record the bounce rates and decrease in page views, that could indicate a problem.​

Why Ecommerce Store owners should read this guide

Why Speed Matters for Ecommerce?
  • People dont like to wait
  • Load screens kill conversions
  • People are impatient
  • Social referral traffic has the back button
  • We live in a “I want it now” age

The biggest killer of conversions is website and shopping cart load speeds. Fix the load speed fix the conversion problems.

Hosting Success

To have a fast loading web page you need solid foundations, by this I mean having premium hosting helps considerably. Fun fact we actually recommend several hosting options right here on SerpWolf.​ 

If like me you have more than a couple of websites for whatever reason you will know the headache of increasing your hosting plan or managing multiple hosting plans. Ive tested a dozen or more hosting services and I can tell you the stand out’s for adding speed to your load times have been covered in our Top 10 Reviews.

Hosting issues rocked a few boats

Hosting Tips:

  • Cheaper hosting services will have down time
  • More expensive hosting services are up 100% of the time.
  • When Hostgator is down so is the support.
  • ​The more you can do to reduce server requests the better.
  • You have to spend money to make money.

When I took the dive into making a full time living from web marketing it was all about the budget making sure I didn’t spend to much on hosting and splurging on a premium hosting plan so I could have a lot of test sites for trying new techniques, themes and plugins. ​My point is the $2.95 monthly hosting fee and those 12 months free when we build your website plans are not up to scratch for helping your website and may be hurting your website.



A quick win for cutting load times in half is leveraging the power of caching. To set this up you can use one of many WordPress plugins that do this well, I recommend free downloads WP 3, WP Comet Cache, WP Total Cache and finally WP Super Cache.

When you utilize a caching plugin you don’t just get browser caching functionality if you have one of the good ones.​ Once installed it pays to actually visit the plugin settings section of the caching plugin to se what other hidden features they offer.

HTTP Cache Headers

Header caches work on freshness and by validating the content delivery. A cache will utilize a fresh replica of available content assets but a validated representation will send snippets of the entire representation if it is unchanged. 

Server Cache

Server side caching varies in performance based on the overall traffic of the websites it would be more common on higher traffic sites than smaller more local orientated websites.  When setup to respond like so cache control directives will control who caches the responses, how long for and on what conditions. Using a server side caching method allows for every resource to establish its own caching policy from the HTTP cache control header.

As the image to the right states, I was casually checking out some competitor blogs and came across a website where a guy was speaking about optimizing for speed and gave some props to his friend Matt who has a beast of a speedster website. I took the chance to check out this intriguing speed demon of a website and the below image is what I arrived to and I refreshed the browser twice.​

​I don’t know who Matt is and sorry Matt but that actually happened as I was writing this article. Timing is impeccable and I gave an extra chance to see if the website would reload but it took me all of 6 seconds to bounce off the website. 

If anyone wants to reach out to ​Matt by all means, go fourth and help a brother out.

Get to know more about Cache Control.

One of the most important HTTP cache headers is probably Cache-Control which is a header comprised of a set of directives that allow you define when / how a response should be cached and for how long. HTTP caching occurs when a browser stores copies of resources for faster access. This can be used with your HTTPS implementation

Content Delivery Networks 

You might not of heard of a content delivery network in its entirety before as it is more commonly known as a CDN. What a CDN does is hosting of your media files across global servers all connected to the CDN. When your website is loaded the server nearest to the  geo location of the web page visitor​ is used to action the request therefore removing the strain on your website to load those media files. This type of delivery system is excellent at increasing web page load speeds by reducing the load that a single server would of endured. 

What kind of speed reduction could I see when I use a CDN? You can see a reduction in 40 to 60% of load times that alone is worth looking at. Some of the popular CDN’s are MaxCDN and Cloud flare.​

Another positive about using a CDN is they are handy at helping protect your website against sudden spikes in traffic for example your photo of you in a spiderman costume goes viral and 2 million people visit your website to see this picture your normal server may not be set up to handle that kind of traffic. Using a CDN you have the access to multiple servers that can spread out the load and handle large surges in website traffic.

You can add to the benefits of using a CDN protection against DDoS attacks ​

Load Testing

You should test your website stress load by checking to see what may be causing problems and forcing your site to react slow. This can also be used for testing your backend of your website especially on a WordPress website you should test your plugins and deactivate any that you do not use. 

WP Performance Profiler is very good at locking onto to plugin hogs that slow down your website.

Blitz is a good performance testing tool

  • Load Impact – Three things LI is good at 1 API testing, 2 Web & App testing, 3 Automated testing
  • Blaze Meter – Open source performance based testing, real user testing captures real mobile traffic.
  • Blitz – Test web apps, APIs and website performance

For load testing tools these websites have various testing features just pick the one that has the features you need to test away. 

Reduce Your HTTP Requests

The fancier you make your website with plugins and interactive media the more you call on your stylesheet and the build up of dependancy requests are made. These slow your page load speed considerably, every time you install a plugin or add an image to gallery that boosts the beefiness of the layers needed to display your web pages. Lightweight wins every time, 

How can we minimize HTTP and dependancy requests? well let us leverage CSS sprites, image compression, minify everything and utilize SVG (scalable Vector Graphics). Exhaust all methods of scaling down the requests, Using a CDN is another great way to remove some of the strain and we covered that in the above paragraph.

Checking unused requests

For the corporate and ultra professional websites you might want to remove a well known more suited to mobile texting friends feature. Emoji’s should be kept to the mobile phone text to text basis and not have a place on websites that are all about business. ​

To remove emoji’s from your website requests you can use this WordPress plugin to make it an easy actionable task.​

For those DIY types that love getting their keyboards dirty here is an excerpt for the removal of emoji’s from your functions.php file. Look in your header for the default, javascript file wp-emoji-release.min.js?ver=4.3.1 this should be in your header section, if you don’t see it you don’t have it.  


* Disable the emoji’s


function disable_emojis() {

remove_action( ‘wp_head’, ‘print_emoji_detection_script’, 7 );

remove_action( ‘admin_print_scripts’, ‘print_emoji_detection_script’ );

remove_action( ‘wp_print_styles’, ‘print_emoji_styles’ );

remove_action( ‘admin_print_styles’, ‘print_emoji_styles’ );

remove_filter( ‘the_content_feed’, ‘wp_staticize_emoji’ );

remove_filter( ‘comment_text_rss’, ‘wp_staticize_emoji’ );

remove_filter( ‘wp_mail’, ‘wp_staticize_emoji_for_email’ );

add_filter( ‘tiny_mce_plugins’, ‘disable_emojis_tinymce’ );


add_action( ‘init’, ‘disable_emojis’ );


* Filter function used to remove the tinymce emoji plugin.


* @param array $plugins

* @return array Difference betwen the two arrays


function disable_emojis_tinymce( $plugins ) {

if ( is_array( $plugins ) ) {

return array_diff( $plugins, array( ‘wpemoji’ ) );

} else {

return array();



​Take charge of your website and put a hold on requests for resources that are not being used and as outlined above do not work with the websites profile. Go through each page on your website and look at the code, as delightful as that sounds you could hire someone to do that for you and provide a report back.

Image source: Moz

Minify CSS and Javascript.

When I started web design it was like an Alice in wonderland trip, all this new information and a new world had opened up to me. That new world came with some scary terminology JS files and CSS. At the time I didn’t know what these were or how they interacted in web pages, it was a little scary going head first into the technical side of web design. There is no point and click web builder were we are going.

I managed multiple websites and a common problem regardless of the type or design of the website was the JS and CSS files. WordPress a serial pest with hoarding defunct information would hold onto chunks of unwanted javascript files and CSS files loading like dial up internet. I can touch on compression of files again to fix this issue, but there was a plugin made just for this called WP Minify.​

Minify will compress both the Javascript and the CSS files into one single file that reduces the load times instead of having the default setting that installs chunks of JS and CSS every time you instal a new plugin, and holds onto it.​ Use Minify to delete old files while reducing the load time, what a  genius.

What is CSS?

CSS stands for Cascading Style Sheets a language for describing how web pages should be presented. The description covers all design elements including including how colors, layout, and fonts should display. This language can be used to change the adaptiveness of the presentation to different types of device sizes and screen lengths. The language used to identify fonts, color, spaces and all style elements so that web pages can be properly interpreted and correctly displayed. The markup of CSS can be used when styling HTML, XML and XHTML.

What is Java Script?

​an object-oriented computer programming language commonly used to create interactive effects within web browsers.

​Best practice for using JS and CSS is to have CSS sitting at the top of your page and then add Javascript near the bottom of your web page. The reason behind this is for loading, a browser needs the CSS file to begin loading the page. Javascript is placed lower as its mechanism is to prevent parsing of the browser before its loaded and after the tag.

Where you can use a CSS sprite, a sprite is a large image file that contains all of your web pages images. They work by being one image with 100 images within them and by hiding the other images. The usefulness of CSS sprites are that loading one item while a large size is faster than loading 50 items of smaller sizes. Think of it like this, One browser request one image item load request and you have a page load on one request while showing 50 images. The key is to minify the JS & CSS requests, Harness the Sprites to use one file instead of 50 and to cut out the need for a request heavy browser.

Word of advice is to check on requests that you don’t need. When I say this I mean why does your contact form need to be called on when on your blog pages, or why does your blog commenting system need to be called on while browsing the about us page. Reduce requests that are unrelated and help reduce the overall request profile.​

The website Spriteme.org is great for taking care of sprite business.​

RTT’s Optimize Your Round Trip Times

Round trip times are amount of time it takes for the client request to send and the server to answer with a response. When you really narrow down and think about what happens here the exchange it can be quite fascinating, in short if the requests are light then the response time is fast but if there are lots of requests then the response time is affected. Always minimize requests and minify files.

Monitor the use of any redirects with total RTT, if the total time is lacking measure the importance of the redirect verse page load speed.​

  • Minimize redirects
  • Combine all JS files into one. Tech heads read this.​
  • Change CSS @import to <link> tag for each stylesheet.
  • Combine CSS Sprites with your images. Merge smaller images into one request.

Render Blocking Resources JS

You may find some of you javascript interrupts content above the fold, that will be affecting how the web page loads. The javascript coding sends unclear messages during the download that slows down rendering. To correct this problem check your JS code for the “jQuery” from the header of the web page in HTML.

Move the location of where the jQuery  snippet appears in the HTML of the web page.

Database Management

Databases can sound organized ​but even the most structured of storage can get out of line occasionally. WordPress is known for hoarding expired information, imagine holding onto all the update information, deleted themes, deleted plugins, post drafts, saves, image uploads and code snippets. One super handy and reliable plugin that whips databases into shape is WP Optimize, what it does is scheduled maintenance and clearance of your WordPress database.

​When you reduce the pressure of collecting and returning files to and from the database you can expect to save a couple of megabytes depending on how big and how untidy your database is. Code Like a Boss or source someone that speaks code in their sleep. Messy code can add dead weight to your load speed, not like adding fat Albert onto your website load time but the devil is in the details.

Compression Session

Ill state the obvious here, if you want to speed things up you need to compress file sizes simple science. Large heavy loads make slow movements while smaller compact loads are faster. ​

Understanding why we need to be compressing helps us understand other aspects of optimizing for speed. Take the second sentence of this section and read it again that is your optimize for speed mantra. ​

One plugin you need to be using is Gzip to compress website files. Speeding up the load time of your web pages is our goal and by saving any bandwidth we can will help us reach our goals. ​The process of Gzip is when you activate the plugin it zip’s your websites files into a zip file, when a browser loads the web pages they unzip form your zip file its an effective way to to transfer information fast.

Feeling a bit nerdy? You can add the same code to your .htaccess file here:

# compress text, html, javascript, css, xml:

AddOutputFilterByType DEFLATE text/plain

AddOutputFilterByType DEFLATE text/html

​AddOutputFilterByType DEFLATE text/xml

​AddOutputFilterByType DEFLATE text/css

​AddOutputFilterByType DEFLATE application/xml

​AddOutputFilterByType DEFLATE application/xhtml+xml

​AddOutputFilterByType DEFLATE application/rss+xml

​AddOutputFilterByType DEFLATE application/javascript

​AddOutputFilterByType DEFLATE application/x-javascript

​# Or, compress certain file types by extension:

​SetOutputFilter DEFLATE

​Unsure if you nailed it? not a problem, use this website to test your skills to pay the bills. In english this website will test if your website has Gzip enabled.

WordPress Theme Selection

Before you think about your WordPress theme you should of already had your website hosting setup for optimal speeds, along with using a CDN and now you are ready to add the theme elements into the mix. Optimising for speed is the goal of this guide but important factors to keep in mind is mobile responsive design & user experience. 

The problem comes into play when you need a beautifully designed, functional website that caters to speed, takes care of the responsive design and allows maximum UX. How do you combine each of these elements into one theme? you search long and hard looking for your own preferences. 

There is a disclaimer and this is for all those in web design if you are presenting to the public as a web designer please do yourself some justice and have a website that is amazing. 

My own personal dilemma is my website theme, I was 14 theme changes in before I reached out for support and asked for someone to choose a theme and set it up for me, I even had the password changed so i couldn’t tinker with the design while they were setting it up. Yes it was that bad a sucker for design punishment but the end result I loved it. My weakness was seeking improvement for my website weekly changing themes looking for the ultimate theme, It exists but if like me you have this problem get a friend to set you up with a theme and run with it.


WordPress Plugins

Yes bloating your website with plugins is more common than you think. We have an obsession with shiny objects and one trip to the WordPress plugin repository can wind up adding 5 new plugins to your CMS dashboard. 

What is plugin bloating?​

Im guilty of plugin bloating at some stage we have all been there. Having a plugin that does one set task and not a plugin that handles 5 specific tasks. Always revisit your dashboard each week and review your plugin settings what you actually use and what you don’t use. Deactivating plugins that you don’t use often can help reduce your overall load times and is also a good habit to get into.

Plugins that are notorious for slowing down websites:

  • Google Analytics plugin 
  • Heatmap plugins
  • In Dashboard analytics

Using Images

What is the right way to upload images to WordPress? Read this guide top to bottom and then ask yourself that question again. This is a guide for helping you optimise for speed there is 101 ways to do it but use this as your measuring stick and you will be on the right path. Your website multimedia will be your number one drain on the load times of your web pages, if you optimise the images you can cut your weight problem in half.

What image file size is a good measurement to aim for? Peoples opinion differ’s but I want to keep my images under 100 Kb.​

The creative team I work with live inside Photoshop. When they save their work they save it oblivious to file size, I had to educate them that there is an option that enables image compress called “Save for Web” a simple solution to those crazy 9 Mb file sizes they usually produce. ​

Why bother editing them? Imagine Ronnie Coleman is your website first thoughts he is a beast of a man. Ronnie is a very big man, bulky, heavy and a authority on building muscles.

Ecommerce store owners will come across this more so as the product pages tend to grow and grow before you know it, your website is a beast of a website a couple hundred pages deep.​ 

Imagine Ronnie trying to adapt to speed as the determining factor in the Arnold classic tournament, how do you think big Ronnie will do with speed? ​He wont win that battle.

How can you use Ronnie’s supreme bulk and optimize for page load speed? You minify images, compress files and make everything you have on your website smaller in size and use less resources. ​

For the people using Shopify I think this will help Shopify Image Guide.​

I have used WordPress plugin Lazy Load to help with reducing the load time of images and found it useful on sites not using a CDN.​

Imagine that Mr Olympia Ronnie Coleman is your website he is a big bulky and slow bodybuilder with HUGE mass. Lets look at how we can work with Mr Coleman to make our website less bulky and more slimline.

Do they really slow down a site that much?

YES large images can slow down a website. Multimedia files are the biggest drain on a website load time, by reducing the size of these multimedia files you can shave seconds off your load times. Plus if you have an athletic website like Mr Coleman you might need to bring in the big guns…FAT BURNERS! 

Ronnie’s going to need to burn some fat.

Fat Burning for Images!

Our Fat Burners are plugins that reduce image file sizes and compress data into smaller more easily accessible bite sizes. How do you do this? You can take charge of your compression session by using any of the plugins and browser add ons mentioned above. When you smush it you reduce the file size but not the image quality.  Compressing the image will save space and result in savings of requests on the server. When you upload images to the media gallery of WordPress the plugin reads the files in the background and when you go to use the image at the bottom of the right info panel of the media section is an option to smush it! you should always smush it.

Auto Scaling your images is bad practise for the reasons that with everything automated they need to checked over by human eyes. The automation isn’t broken its the human settings that control the automation, example auto scaled images may show smaller than intended or stretched further ending up looking distorted and not like the original uploaded image. Using auto scale functions for larger images often triggers the error with the image being minimised in display size, while helpful for the content creators its not the best practise. 

Tip: Always be thinking about mobile viewers.​ The world is turning to their smart devices to browse the web, think mobile and device for your websites as well. I would also add that AMP the accelerated mobile pages is a real thing here is the details on it and here is a testing tool on how to check your AMP.

One common problem I come across working with web designers is the lazy upload. I refer to the lazy upload method when a content creator or the designer uploads an image and instead of uploading the variant sizes they use auto scale for the image and this is ok in some instances but for the serious craftsmen reading this it is not ok! The example is your header image is also being used for a side banner and when the large header image is being loaded in the sidebar that file is loading as the larger header image to be auto scaled into a smaller sidebar image if that makes sense, a shortcut by design but a negative to your page load speed. 

You should be using responsive themes for the benefit of display flexibility, but if you are not then you need to be. Not using responsive design practises means having your images set for desktop, mobile and tablet. Do you know what is the most enjoyable thing to do after you have set up a website and gone live? It most definitely is NOT having to look at the site through a responsive view tester to see you need to edit multiple images.

Be responsive and use themes that take the manual work out of your hands.​ Reducing image sizes wont improve your site alone it is a combination of these techniques that will improve the overall score but the attention to detail splits you and your competitor apart.

Web Fonts

Using a theme called EasyWeb I noticed the Fonts were using a higher than normal allocation of resources and upon a closer look into other websites in that heavy digital design space it appeared to be the standard that because of race for the competitive edge most websites that looked decent enough to take a enterprise web design contract were using excessive font requests. Over 68% of these firms websites were also running slower than those websites that had opted to take a slimline approach and focus on speed over flashy design.  Heavy Fonts add extra HTTP requests and slow down the system, look at compromising on either design or speed to work your way around this one.

  1. Choose only the styles you need
  2. Keep character sets down to a minimum
  3. Prioritize based on browser support
  4. Your preference but host fonts locally or on CDN

Google fonts perhaps the heavier of the most used font family drains the request line, but a smart man would offload this strain to his CDN for an improved delivery. You can download the fonts that you need from Googles Fonts Helper site. Use this open source application to help extract what you need and then hit the download button to get your goodies. Fonts Helper will zip file the font package for you so you have everything stored together.

You will need to be semi organized here with your FTP readily available for the font upload. ​ Hit the fonts folder with your zip file and then you will need to begin the CSS update. Now this can get confusing and people will get lost, to avoid this use a plugin called Simple Custom JS and CSS. The CSS custom copy will need to be added to the header. You will need to update and point source URLs  to your CDN. Test this and see if you have Google fonts working from your CDN and also test your website speed with Pingdom.


Look at your Link Profile

Take a good look at your link profile to see if you have any broken links, using 404 error code. How does link profile affect speed optimisation? great question. Have you ever been to a website where they had a 404 page and if they did what did you do? bounced right off that website didn’t you, I know I do.

Notice those 404 errors

I used screaming frog on this website to check on some broken links I noticed while filling my head with information, Ive since contacted the site owner  and let him know that there were several 404 errors and that SERPWolf is kick ass, so please don’t bombard him with cold outreach scripts for broken link replacements you savvy marketing beasts :).

Digital Marketer has a very clever 404 page tactic that they use where they say something funny and then direct you back to a page they want you to go to right back into their strategic little hands. ​Why didn’t you bounce off their website when you hit that 404 page? because of the way the page was constructed they hit you with humour, very smart indeed.

When you decrease page load speed you are doing the right thing but if you can limit the 404 error pages at the same time then you will be eliminating the potential for a high bounce rate from your website. ​ Fixing these small items can help add up to an improved load speed and lower bounce rate.

Ive left some tools in the resources section at the bottom of this page that will simplify this part of the process for you.​ 

​Avoid Redirects.

Limiting the number of redirects on your website can have a slight impact on your page load speed.​ If you have read the Ultimate DIY WordPress SEO Guide I mentioned using 301’s was a good thing and it is, it can also be not so good for optimising for speed. Using a 301 is much preferred than having a 404 error on your website and 404 is horrible for your visitors unless you are as clever as Ryan Deiss. When you place a 301 on a web page thats great for SEO usefulness, but a browser still needs to hit that page understand the redirection and then locate and connect with the 301 end page.

If you have missing files you are going to have a 404 page generated and this is when they start building up can start to put a load tax on your server.​I used to use broken link checker on my website but I pinpointed one of the main vein drains to be that plugin so I deleted it and did manual checks, a little bit more time consuming but I think you should get to know your website enough to know how many pages you have off the top of your head. When I have to check other peoples website there is no questions, I use screaming frog every time. 

Redirects contribute to the total RTT and should be used with caution.​

​Time to First Byte (TTFB)

​This is the measuring of the time duration from the client making the HTTP request to the time the first data byte of the web page is received by the clients browser. Another measure that TTFB is used is for is measuring the responsiveness of a web server and other network resources.

Use these 5 tips to minimise your TTFB​

  1. Reduce your HTTP requests​
  2. Use a CDN
  3. Organise & Optimise your database
  4. Use RFPL (respond first and process later) caching method
  5. Monitor your server response time and make improvements outlined in this guide

The SERPWolf Random Website Speed Testing Case Study coming soon.


Here are the tools mentioned in this guide feel free to use them and provide feedback on your results I’d love to see your speed increases as a result of this guide.

Speed Testing

  • Which-Loads-Faster​ – Compare your website speed against a competitor’s.
  • Pingdom – The most popular speed testing website.
  • Web Page Test – The presentation looks out dated but this is a sold test site.
  • Gift of Speed – Uses 16 elements to test web pages for speed.

Websites Mentioned:

  • CSS Sprites – ​Use this to combine your requests into one request.

Plugins Mentioned:

  • WP Minify – Combines JS and CSS files into a compressed single file.​
  • WP Smush it – WordPress plugin that helps you minify image sizes without losing quality.

Responsive WordPress Themes:

  • The Retailer – $55.00 powerful ecommerce focused theme, complete tracking for sales of products. Built in tax, shipping and product reviews.​
  • Bellaina – $75.00 Great for Real Estate websites giving you power to add filtered search functions and add multiple display options.  Map display previews and property submissions the perfect theme for Real Estate’s.
  • Salient – $55.00  A very smooth theme offering support for video background, plug and play for WooCommerce and set for SEO.
  • Porto – $45.00 Premium WordPress multipurpose theme comes with the revolution slider, pricing tables and drag n drop builder, Custom layouts and parallax design options.
  • Medicenter – $45.00 Designed for medical professional services websites comes with six pre-defined colour sets, 

    Site Health Checks

    • Screaming Frog – Use screaming frog to scan websites (Free for 500 links per site) find 404’s and unoptimized pages
    • SEMRush​ – Identify website traffic, website health reports and keywords
    •  Ahrefs – Backlink analysis and crawl reports, paid membership
    • Google Webmaster Tools – Search Console – Crawl Errors 

    ​For the lazy, time poor and people who skipped to the bottom of the page, just do these 3 things for an increase.

    1. ​Compress your images
    2. Instal a caching plugin
    3. Utilize a CDN


    The race to be the fastest will continue and the rules will change as Google updates processes and algorithms. The list is extensive and doing half of these will help you improve your website page load speed optimization. Take your speed report from the first task you did and work your way through those errors, post your end results in the comments. I would like to see an improvement in web browsers and Im watching this space right now for movement. Having a good looking website is only one part of the puzzle optimize for speed and you optimize for success.

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