Best Website Hosting For Small Business

Best Website Hosting For Small Business

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The Pros of Dedicated Server

One of the most common reasons webmasters opt for dedicated hosting is the performance and control it offers. If you expect you’ll have a high volume of traffic, for example, a dedicated server may be your best option for handling it.

Remember that, as Kissmetrics reports, 47 percent of consumers expect a page to load within two seconds. Performance is definitely something to give careful consideration to, as compromising your site’s speed does more than frustrate your visitors. It may impact your search performance as well.

You may also reduce some security risks with dedicated hosting, as your site will be the only one using your server. In terms of preventative control, you’re in a position to implement stronger security measures to meet your unique specifications. This reduces the potential of an attack and makes your site less susceptible.  

In general, you have an overall higher level of control with dedicated hosting. This gives you the ability to add new applications and programs that are to your liking – rather than being stuck with your host’s default options. If you need flexibility on the back end, consider dedicated hosting, as this option will let you customise settings in a way that you simply can’t with shared hosting.

The Cons of Dedicated Server

Hands down, the biggest drawback of dedicated hosting is the increased cost. There’s just no way around it. Since there’s a single server devoted totally to your website, your operating costs are inevitably higher. Bluehost plans, for example, run between $80 and $120 per month, compared to as little as $2.75 per month for a shared plan.

While this isn’t necessarily a factor for larger companies with deep pockets, it can be problematic for smaller businesses or individuals who are working with a finite budget.

Think about your tech skills as well. If you have a considerable amount of technical expertise, you can put it to full use with dedicated hosting. However, if you’re lacking skill in this department, you can quickly run into trouble.

For instance, with dedicated hosting, you’ll need to know how to manage the server, as well as perform routine administrative tasks to ensure optimal functioning. In some cases, this can negate the entire purpose of dedicated hosting if you’re constantly dealing with technical issues you don’t feel qualified to handle.  

Although heightened security is obviously an asset, it’s a double-edged sword in the sense that you’re responsible for maintaining the security of your dedicated server. At the end of the day, it’s up to you to install and update the necessary security programs. If you don’t know what you’re doing, you can potentially compromise the safety of your website.

Cyber attackers could capitalize on these vulnerabilities, with some of the more common threats including denial of service (DoS) attacks, unauthorized access and cross-site scripting (XSS), through which an attacker could infiltrate your users’ computers.

If security isn’t your strong suit, you’ll be better off leaving it in the hands of the experts – either through shared hosting or by outsourcing it to a professional.

Hosting for $2.95 per month

BlueHost provides stable secure website hosting at an affordable price. You can select shared hosting or dedicated hosting with a few more options. You can stack the amount of websites that you host and expand the resources as your business scales. This is a no brainer.

Benefits of dedicated hosting:

  1. Your organization can meet its specific needs by installing software to match its operational procedures.
  2. You can maintain multiple domains and websites easily, allowing granular control over your organization’s presence.
  3. Your response times and speeds can be much more stable and reliable for customers and employees alike.
  4. You can opt for colocation hosting, where your IT team has complete control over all aspects of the server’s setup, installation, maintenance and software.
  5. Or if you don’t have an IT team (or they’re already very busy), your organization can choose managed hosting services to leverage the expertise of a veteran web hosting company while offloading the costs and risks associated with keeping a server on-site.

Dedicated web hosting is a powerful tool for emergent organizations that need a stable, secure and reliable server infrastructure to meet their needs. We’ve found that even a modest dedicated server can offer significant improvements in speed, uptime and operational stability.

However, dedicated hosting isn’t always the right choice. There’s another option: shared web hosting.

What is shared hosting?

Shared server hosting is a hosting service where multiple users and organizations coexist on a single server. Shared hosting can be a clear choice for smaller organizations, startups with limited needs, personal projects or businesses just starting to establish their online presence.

Benefits of shared hosting

Shared server hosting offers significant simplicity compared to dedicated hosting. Shared servers situate users in a managed environment.

Security and administrative tasks are overseen by the web hosting provider. Organizations still have control panel access (via cPanel and other management options), but the majority of challenging technical aspects are handled by the hosting company.

The downside of that simplicity is that there’s a real reduction in flexibility, since the hosting provider oversees the majority of administrative tasks like software installation and resource management.

Shared hosting also offers a vital difference in terms of cost – it’s affordable. Organizations don’t need to invest in their own server or administrators. The low up-front costs are appealing for fledgling organizations that need to focus their energy and resources on internal operations.

Problems with shared hosting that dedicated hosting do not have:

  1. Misconfigurations that drain server resources and slow your services
  2. Security flaws that expose your server to malware, viruses and exploits
  3. Unexpected large volumes of traffic slowing the server and hogging bandwidth
  4. Unintentional mismanagement jeopardizing server memory availability
  5. IP blacklisting because of unethical behavior by server neighbors

With your own dedicated server, you thwart these common issues with shared hosting entirely. In addition, you introduce a variety of benefits.

With dedicated hosting, you determine the performance level — from the server you chose to the way in which you manage it. As the only user on the server, you dictate the system resources distribution and hardware configuration. Typically, you can choose HDD or SSD storage , the number of processors, and the operating system (CentOs, Debian, windows etc.) you prefer. Server performance on a dedicated hosting plan is highly customizable and desirable for those who need the extra horsepower.

With shared hosting, performance cannot be customized at the machine level. The difference is dramatic when it comes to performance features and options. Granted, a large number of websites do not need optimized performance to achieve their goals. Most site owners will do well with a 99.9% uptime guarantee and up-to-date hardware and software, which most prominent hosting companies offer. Still, it never hurts to ask about server specs when signing up for a new hosting account.

BlueHost

Best For: WordPress Specific Hosting

If you’re on a budget and need a host for your business  WordPress site, look no further. With great uptime, free backups, and one-click WordPress installation, Bluehost has all the tools you need. Storage space is a bit tighter than some of its competitors, but there’s still plenty to love about Bluehost.

Pricing: $2.75/month – $209.99/month

Types of Hosting On Offer

  • Shared
  • VPS
  • Dedicated
  • Reseller
  • WordPress
Best SEO Tools Used By the Pros in 2019

Best SEO Tools Used By the Pros in 2019

When I first started using SEO tools and tried to figure out which one was right for me, I was pretty confused.

There are a bunch of tools in the space, they seem to overlap a lot, and there are way too many specialist tools to sort through.

And which one’s have data that I can trust?

After using all these tools for years and years, I’ve come to realize there are only a few choices you need to make.

First, there are three main tools in the market: SEMrush, Ahrefs, and Moz. Everyone uses one of those three. We’ll get to our recommendations for these down below.

I call them the SEO workhors — and all three of them qualify as one of the best seo tools. These workhorses carry the bulk of the weight in any SEO program, but you only need one SEO workhorse.

Any serious SEO program absolutely needs a SEO workhorse. The rank tracking, keyword research, and link analysis are all too difficult or time consuming without one. I’ve tried to get away without paying for them; that was a mistake. I could have gained a lot more traffic by using one of these tools from the beginning.

After you pick your main SEO workhorse, I highly recommend you take full advantage of the free tools. Google Analytics and Google Search Console are both world class and I consider them both required tools in day-to-day SEO operations. Plus they’re free.

Beyond that, there are a few specialty tools worth picking up if you’re doing those types of tasks.

Pretty simple all-in-all.

Here’s how your decision process will go:

  • Pick SEMrush, Ahrefs, or Moz as your SEO workhorse.
  • Install a SEO plugin if you’re on WordPress.
  • Add an advanced SEO crawling tool if your site is massive.
  • Add an outreach tool if you’re doing link building.
  • Get the free SEO tools in place: Google Analytics and Google Search Console.

Best SEO Tool for Beginners: SEMrush

If you’re new to this whole SEO thing, I highly recommend that you go with SEMrush.

Compared to the other “SEO workhorse” tools, it’s by far the easiest to use. Ahrefs definitely has a learning curve and Moz has never clicked with me — I can never understand where to find anything.

SEMrush’s rank tracking reports are also the best in the industry. I check our reports every morning. Within a few minutes, I feel like I’m in complete control of what’s going on. All the other tools spread stuff out all over the place. Or the reports coddle me too much and don’t have enough density. SEMrush has that perfect balance of usability and depth with its reporting. You’ll have everything you need without getting overwhelmed.

SEMrush has all the other essential parts of a SEO workhorse: link analysis, keyword research, and competitive analysis. All of them are more than good enough to hold their own against the other SEO workhorses.

SerpWolf fans, SEMrush is offering a 7-day free trial, which they don’t normally do. In order to give you full access to their pro plan, they will ask for a credit card before starting the trial.

Best SEO Tool for Advanced Folks: Ahrefs

If you’re more comfortable with all this SEO stuff and want a tool to really flex your skills, go with Ahrefs.

They’re the “new” SEO kid on the block and I have to admit, their tool has a ton of depth to it. Every time I log in, I find a hidden feature or report that makes me giddy.

That’s also the one weakness, I’m still discovering new features I had no idea existed. Ahrefs doesn’t hold your hand at all. For an SEO expert, it’s liberating. The tool is denser than granite. But I’ve watched SEO beginners try to get their heads around it and they really struggle. After poking around a bit, they stop logging in altogether.

Ahrefs is perfect if you know exactly what you want and are determined to get it.

On specific features, I prefer the link analysis in Ahrefs over the other tools. So if you’re planning on doing a lot of link building, it’s worth getting through the learning curve.

Sniper Precision OnPage Data Analysis Tools

There are only a handful of SEO tools that do this well and I will list x3 of my favourite ones here. These tools are designedf to provide you a large data set of averages that allow you to quickly analyse a SERP and see opportunities for improvement or domination.

#1 Surfer SEO App

Surfer is a web based app that allows you to analyse the top 10 results quite indepth for your target keyword or search term. I love this tools design, look and feel it really makes data analysis so much more enjoyable.

#2 Page Optimizer Pro

Also known as POP for short, this web browser based software allows you to really dial in on specific competitors showing you signals of under optimisation and how your competitors are using page elements to outrank you. Very affordable tool and made by one of the industries finest minds.

#3 Cora

Cora is a very very robust data gathering and analysis tool. This is not a browser based software so you  will need to download it to use it. This gathers the top 100 results for your keywords and pulls in some 500 factors to really dig into the data of correlation between each web page.

The creator of this software is a very intelligent man who understands how Google works and how to poke holes in its algorithm.

Warning: Cora will contain some analysis that you will not understand it is a very technical tool.

You would use each of these in a different way and in some cases combine them in a sequence. This is for the absolute die hards not everyone loves sifting through endless data sets to improve money pages even if they should.

Best SEO Plugin for WordPress: SEO Framework

There are probably thousands of SEO plugins for WordPress.

Only one of them matters: SEO Framework

I consider it a required plugin on any WordPress site. It automates a ton of SEO tasks and makes things like meta titles and descriptions super easy to update. Adding schema, sitemaps, indexing and more.

I don’t spend any time on this decision — I install SEO Framework and move on.

Just use the free version of Yoast; there’s no reason to upgrade.

Best SEO Crawling Tool: Screaming Frog SEO Spider

There’s one type of SEO task that the main SEO tools struggle with: crawling and auditing huge sites.

When you have a site with thousands of URLs, there’s just no way to go through the site on your own. And the audit tools in SEMrush, Ahrefs, and Moz are pretty basic.

For a massive site that needs a huge audit, a dedicated crawling tool makes the task so much more manageable. The entire UI and all the workflows are built around having to manage thousands of pages at once. There’s no extra clicking or back and forth. And the tool automates as much of the process as possible. You’ll instantly find all the broken links, missing meta descriptions, bad redirects, and duplicate content on your site.

Screaming Frog SEO Spider is our preferred site crawler. It’s been around the longest and has site crawling dialed.

You didn’t hear this from me, but since site audits are usually a one-and-done type project, you can sign up for the tool, pay for a few months while doing your site cleanup, then cancel it once you’re done.

The only folks I know who have long-term subscriptions are SEO consultants who do multiple audits every month for clients.

Best Outreach Tool: Pitchbox

I remember the days when you could get away without doing any link building in SEO. That’s how we built the KISSmetrics marketing blog to over 700,000 visitors per month. We just posted a ton of great content over an 8 year period.

Nowadays, that’s not nearly enough. SEO has just gotten too competitive.

My rule is that if I’m not willing to do outreach for link building, I shouldn’t be focusing on SEO for traffic. I should find another strategy to grow my business.

I’ve done a bunch of outreach projects out of Gmail and a Google Sheet. It’s such a pain. Especially when a team is involved. Keeping track of who contacted who, updating last status, remembering to send follow-ups, coordinating and updating templates, it’s all a massive pain that takes up way too much time.

And outreach is painful enough, no reason to make it any harder.

These days, I always use an outreach tool when link building. I don’t even consider the option of skipping it. A good outreach tool automates the majority of the outreach. It’s a game-changer. I used to hate outreach with every fiber of my soul, now I don’t mind it.

Our favorite tool for outreach is Pitchbox. It’ll find contacts for you, automate email follow ups, and keep track of all your outreach contacts. Seriously, use it.

Make Use of Google’s Free Tools

Google Analytics is must for me to really understand how users engage with my websites and despite what the tin foil hat people say it is a must. And the search data in Google Search Console is a gold mine. Don’t bother trying to pay for any of the paid analytics tool. Google Analytics gives you more than you’ll ever need and it’s completely free.

After you get Google Analytics installed, go set up Google Search Console too. It’s completely free and you’ll get access to your data once Google Search Console verifies your Google Analytics account. Other than the authentication to prove that you own the site, there’s nothing else you need to set up for Google Search Console.

Google Search Console is the one and only place to get real keyword data from Google. Every other tool is a best guess. It also records all the errors Google picks up on your site, tells you what’s been indexed on your site, and gives you impression and click-through data on all your keywords. I can’t overhype it enough — use it.

We never work on websites without installing both of them and they’re completely free. Even if they were paid, they’d be worth every penny.

Review: Money Robot SEO Backlink Software

Review: Money Robot SEO Backlink Software

One of the most time consuming tasks when doing SEO is acquiring backlinks and building the links that you need to rank. This can be quite a time consuming task and in most situations an ongoing requirement to stay ranked.

I want to introduce you to the Money Robot SEO Backlink Tool created to simplify and automate the link building process. 

Where Can Money Robot Generate Backlinks From:

  • Web 2.0 Blogs
  • Social Network Posts
  • Social Bookmarketing
  • Web Directories
  • Wiki Articles
  • Press Releases
  • Article Directories
  • Web 2.0 Profiles
  • Forum Profiles
  • RSS

I will mention a couple of things about the tool. While Money Robot SEO backlink software is quite automated this comes with a few simple rules to follow. You should always test automated software before using them on anything that you value. In your case you value your brand’s website or your client’s website, so you want to protect it from any future problems especially with an evolving Google.

Despite what the sales pages say, Money Robot will not post to every platform listed. Money Robot needs to be used with a degree of caution as Google knows how to detect unnatural links.You can rank for low competition, Medium and in some cases very competitive keywords when using Money Robot SEO backlink software but you need to be smart when using it.

Money Robot will NOT build to WordPress

Money Robot will NOT build to Tumblr

I do not recommend pointing these links directly at your money site URL, the links are ok but still not the type of backlinks that you want pointing directly at your client or your own websites. 

The best use of Money Robot SEO Backlink tool is to point the links generated from thsi software at your Tier 2 website URL’s. This creates a safe buffer asset that keeps your money site safe in the event that Google decides that Money Robot is the enemy.

What do I mean by a tier 2 web asset? 

This would be something like your website’s branded Facebook profile, your business citations on platforms like Yelp, Apple Maps etc. A website URL that links to your money site is a tier 2 property that is a direct lead in to your money site. You would use Money Robot software to power up the tier 2 asset making it even more valuable.

The below diagram is what the SEO strategy or Backlink plan will look like. You can see a little money bag in the centre that is your money site or your website URL that you want to rank. The other icons pointing towards that are various website assets that will help to power up the money site URL. The arrows indicate what asset links to what other asset or the money site. This is one of around 62 strategy diagrams that you can use pre made or you have full customisation of your own SEO link strategy with the built in diagram builder.

Who is Money Robot SEO Tool for?

If like me you don’t have a lot of time to go out and build your own blogs and websites to help generate backlinks then Money Robot backlink automation tool is for you.

This backlink automation tool is perfect for affiliate marketing, Ecommerce, Client SEO and more. The ease of setting up a campaign can take you all of 2 minutes. 

 

If you are a newbie this is the perfect starter platform for you to start generating easy backlinks without much work. You just need to understand where to aim this tool for best results, avoid pointing it at the money site directly and think more about tiered link building options.

When you buy Money Robot SEO Backlink software you will get a FREE bonus. The bonus is another software that focuses on backlink monitoring, this tool will allow you to quickly identify what tier a backlink is. The tier could be Tier 1, or tier 2 and so on.

The only thing you need to do is to insert your backlinks list and the target website URL that you want to monitor and then allow Backlink Monitor tool to scan all of the backlinks and their status and anchor text information. The result will be presented in the tool dashboard very quickly and easily so you can know what you need to know about the backlink profile of your target URL.

The software can also search for html content inside all your URLs and can identify all websites that contain your specified html content.

Backlink Monitor is the fastest and most powerful link monitor software available, and can work with up to 500 threads simultaneous and it is 100% FREE.

Thanks to Wayne Vass for the overview of the Money Robot SEO Backlink software. As you can see the process is pretty automated allowing you to set up campaigns in minutes and let the software do what is was programmed to do.