Making It Online What Does It Look Like?

Making It Online What Does It Look Like?

We have all been shown how easy it is to make money online, push button simple, passive money doller doller bills yall. The pitch is perfect but who is pitching you? marketers of course der so no wonder the targeting works so well. When I was starting to drift towards working online I saw a action packed trailer about the Rich Jerk a guy that had money, women and online success and he was going to give it all to me for $999 and the icing on the cake was in the video it had Gary Busey who I actually thought was Nick Nolte, Dennis Rodman and adult film star Ron Jeremy. If this guy was rolling with the likes of these superstars then he MUST be making money. Thats the catch I didnt know what influencer marketing was at the time and I bought into that dream shown in the trailer.

For old times sake here is the video that sucked me in (for your reference).

I was watching Graham Stephan, a video where he was discussing how he basically lives rent free in one of his duplexes and spends no money (yet takes in over a mil a year). I think its hilarious and genius at the same time. Frankly after almost 10 years of owning pretty much every kind of super car, getting a giant dream home, flying private…

I can clearly tell you its all fucking stupid and for suckers and anyone flaunting any of these things is just that…a sucker (even myself).

It won’t make you any happier first off. It also loses you money through 1000 pricks and the first rule of making/keeping money is don’t lose money. But this isn’t the real point, especially if you can afford it.

The real point is that true power and control comes from having nothing to lose and nothing to gain financially.

Let me explain.

The guy whose worth 100 million with a 25 million dollar penthouse, jet, 100k a month in hard cost… He is weak and afraid.

First off who is he buying all this stuff for? My house is 1,500 square feet and I use mainly the living areas, main bedroom, the studio and the shed. I stopped going to a gym and moved a home style gym into my home to avoid people especially those noisey d bags at the gym who need to scream for every 10 kilo dumbbell rep (why dude why).

I cannot even imagine having a bigger house and more shit at this point. Stresses me out. So when I see people on Instagram with giant mansions, 10 cars…oww it hurts my head.

You see the 100 million dollar man doing this LITERALLY cannot even use all the things he owns and has to LITERALLY invest absurd amounts of time and dollars into maintaining these things.

My house LITERALLY needs a manager (or my time) and a staff to keep maintained. Out of control.

He lack the ability to focus and he’s also just net losing money. For who? Who the eff is this lifestyle and house for? All those people (losers and leeches) that follow him around and tell him how great he is?

But the TRUE loss here is he has something to LOSE and something GAIN.

See on what end he has to protect all the shit he has and his shit is expensive to protect. He also has to protect his ego which is VERY expensive to protect. God forbid his country club friends see him fly coach or drive a beat up car.

This guy has to maintain an image of success. No matter what his situation and how hes feeling he needs to kiss babies on teh head, shake hands with people who he doesnt even know their names and behave in a professional manner at all times. He probs needs to wear a suit on sundays as well. If you want that lifestyle you my friend are walking into a slave job you dont have freedom, you cant just wear a singlet and boardshorts because its hot as hell out there you need to keep up the image. The moment you drop the image of success that you trained people to know you for you start haemorrhaging cash. The shift in your appearance is linked to how you have portrayed yourself to your audience, if you look like a bogan for a day your market share as a business wiz goes down. 

To keep getting paid you will have to keep up the appearance of success. I couldnt live like this heck no I want freedom and autonomy to do what I want when I want. I feel bad for people who are trapped in that charade of success.

The benefits of appearing like a total success is that the people who want to climb the ladder will be extra nice to you, people who think you have actual social reach and influence will GIVE you things, discounted or for free even on loan. The sheep want the wolf in their corner so you see how leveraging an image of success can help people “appear” as an influencer about something. Really interesting social behaviour analysis if you care for that type of thing. 

The more of this fake wealth acquired “stuff” you are gifted you need to perform a engagement to validate the reason you were given the goods. More things is more engagement and more engagement in this day and age means more Advertising and promotion and that costs actual money. This all leads to a downward spiral especially for those who dont know business economics well enough to forecast whats the limit of the bubble that they are in.

He is totally restricted from working at his true power. He cannot take hits, he cannot make long term decisions, he cannot stop doing certain things or start doing certain things if they are not in a financial criteria. And its all for not. Because the material shit cannot even be utilised. Anything more than 1,500 SQ per human is ridiculous. We should stop living in excess and start living within our means.

Now on the flip side, picture someone like graham.

A man worth 100 million living in a free duplex.

This guy is a fucking powerhouse.

Why? Well first off total focus and a completely unpolluted optimized mind which is really the key to wealth. None of the persons time or money is also lost to maintaining said shit.

But also the man has no need for money. It is a 100% tool and thats it.

When you have no need for money you have leverage over everyone else who does because everyone else thinks money is VERY VERY important AND you have the mind power to use it.

You also have MASSIVE leverage over the ego driven entrepreneurs. They have a kryptonite that you can twist like a knife over and over and over to get them to do what you want and take bad positions.

If they take a 10 million dollar risk and lose, devastating. If you take a 10 million dollar loss…who cares, reload and take another shot. You have no need for money personally and its MADE for taking risks.

And because you can take risks or constantly dump money into long term positions you will blow away the ego based entrepreneurs whose minds are clouded and constantly trying to play the game with a massive weak spot.

You are a man playing chicken with the world EXCEPT you always win because the rest of the world has something to lose. You can play chicken into a head on collision and still be fine.

And thats where the power comes from because you ALWAYS have the leverage.

You can afford to say fuck you to anything. You can afford to burn bridges or tank things you don’t think are the best long term play. You can afford to pursue things that wont make money for decades but will make billions after.

You can stop what your doing and go after skillsets that don’t automatically pay off.

Its like you are in a boxing match and can throw haymaker after haymaker without fear because your opponent can’t hit you back.


This is why you see so many internet marketers with houses, lambos, jets….Yet nothing to REALLY show for it business wise.

Then you see Bill Gates, Jobs, Warren Buffet, Jeff Bezos, Elon Musk, Jack Maw, Zuckerberg, the Google guys, the AirBnB guys, Branson …. own everything (including the very platforms the internet marketers are showing off on…and their traffic sources, and their literal lively hood)

Men who literally just didn’t give a shit about money or appearance.

They have leverage over everyone and basically control the world.

Because owning things, being “rich” and keeping up with the Kardashians is the suckers game and the men above are the ones who own the game.

The result is the entire rest of the world is their pawn. They are playing a totally different game.


I’ve always kept my expenses to 10% of my income but I find even this silly now. I’m now in the process of getting rid of my house, car, etc and getting my expense to as close to zero as possible.

I think the millionaire that spends $1000 a month is way cooler than the millionaire with the private jet, bottles, hoes and glam and needs to maintain the images of this repeatedly week in and week out. I think the only person who does this well is Dan Blizerian he makes it look effortless and I dont care what he sells I wouldnt buy it I just like to spectate at his show if that makes sense.

The latter is EASY, in fact the entire financial system is designed to make this easy and to absorb the latters money.

The prior has total focus and will build what the world needs regardless of $$ and in return will gain leverage over the world.

The latter is pathetic and weak and just a cash generating pawn for someone like the prior whose convinced him to dance in return for gold coins and gems.

Its literally like Tom Sawyer and the white fence. It’s hilarious.

Anytime I see some “bawling rich guy” that’s all I see now. A court jester dancing like a chimpanzee for precious gems and gold coins. Where do you think he’s getting all those gems and goin coins from? A guy that’s convinced him to become a slave for gems and gold coins…that’s who!

Who owns the banks, the insurance companies, the taxes, the electricity. The people not playing the game or dancing for gold coins.

True power comes from NOT playing the game everyone else thinks is important.

When you do that you suddenly will have the thing that everyone else thinks is important YET you know is worthless. It’s like having a mound of dirt you dug out of your backyard that everyone else things is worth billions.

When you have that you have the thing thats truly important, leverage over others…

OTHER people are the only way you can build anything great, do anything great, achieve anything remarkable and impact the world.

So don’t collect gold coins and gems or listen to people proudly declaring how many gold coins and gems they’ve collected. Listen to the guy who owns the banks and all the news stations not saying anything and driving around in a kia. No one even knows he exist, but everyone is already working for him. Be the smartest man in the room without telling everyone that you are the smartest man in the room. If any of you watch Netflix show Jack Ryan I think that guy is the smartest guy in the room everytime he’s in a room, be Jack Ryan.

I think it’s pretty important to know that success comes from hard work,  failure and learning. The first months to year of your make money online journey will be full of learnings, failures and hard work. I failed more times than I succeeded and Im so glad that I did because I learned from every step what worked and what flopped in the mud. The most important skill you can learn in marketing is failure.


Making It Online What Does It Look Like?

We have all been shown how easy it is to make money online, push button simple, passive money doller doller bills yall. The pitch is perfect but who is pitching you? marketers of course der so no wonder the targeting works so well. When I was starting to drift towards...

read more

Why You Shouldnt Do Free Work

Why you should never work for free and I can highlight the why. This happens all the time and usually its no big deal but the amount of requests for free work has increased ten fold. Having been helping some close friends I had a bit of a moment where I was up late...

read more

I See Business Obstacles Like Video Games

When you understand how gamers think you can see that they solve micro problems all day to get to small milestones before completing something bigger like a level. Its this thinking that I believe is a crucial skill marketers need to have to be successful. See below....

read more
Why You Shouldnt Do Free Work

Why You Shouldnt Do Free Work

Why you should never work for free and I can highlight the why.

This happens all the time and usually its no big deal but the amount of requests for free work has increased ten fold. Having been helping some close friends I had a bit of a moment where I was up late working away on solving my friends problem  and when reviewing the problem had seen that my previous suggestions were not followed. Here I am chasing my tail in circles trying to help someone else and I dont have a problem being buddies but if advice cant be followed I cant really help. 
I’m sure you have been here before!

Ok so lets go through my situation, some months ago, a friend of mine asked me to help them come up with a marketing strategy for their supplement business.

Of course as a friend, I wanted to help and I really do enjoy the supplement space as market research, but the reality was that I was pretty overwhelmed with my other work and never got to follow up and help them find a solution for their problem.

I was a dusty to even contact him months later about this. However, I wanted to help him get his new business off the ground and I said that I would help him so I started to think: what can I do in order to help his business het a good start at no cost at all?

Then I thought about his brand positioning and what assets he had and where he wanted to get to, so I went with a customised strategy guide based on HIS business, HIS inventory USP and HIS target audience. I was feeling pretty damn good about the level of work I had put in and the damn value packed into this PDF guide. 

Inside this guide I covered the platforms he should be using, organic paid and influencers to connect with. I provided a lot of industry specific examples, methods used in Facebook ads and why they work

even to the point of including 2 to 3 examples of each traffic method and created a solid 20 page how to do it all guide for him to really blow the competition out of the water from month 1

I was smiling ear to ear, super pumped about my contribution to the potential growth of his new supplement business so I went ahead and sent it over to my friend.

Fast forward today 6+ months later, ask me if my friend had even opened the guide? You guessed right, this lazy so and so hasnt even opened it and hes still struggling to get traction with his new business. What a D  bag right?

This is not the first time I see something similar happen to me or even to other people…

The truth is, people don’t see the true value of what you offer unless it costs them some 💰they dont appreciate the value unless you take the $ out of the wallet. This rings so true in every aspect of the word value. Charge for something and dont give it away, dont work for free.

This made me think long and hard about how much value I deliver and how it has been under appreciated so… I made a strategic pivot in my businesses now and have changed some wording on my offers and sales pages. The no free passes rule is in effect, if businesses want a service I deliver they can pay for it the extra value I usually deliver fro free as a value add Ill be adding it as a micro upsell at either $47 or $97 payment add on.

Note Added: After this post I had 3 new clients and I offered the value add on for some paid advertising work I did for them and they all took the $97 micro upsale to get the value add on guide. This looks like it is working for me and I encourage you to do it in your business and monitor the results if it works for your model.

Do yourself (and your clients) a favour and don’t offer free work unless you are brand new starting out in a business and need to build reviews, social proof and just get your feet wet with doing the actual work. This is the ONLY time you should do some free work to help build your business.

What you could do instead is offer your product or service at a discounted price in exchange for a review, testimony or case study, not only will this help you validate that this person is willing to spend some money with you but also it becomes easier to ask for the 💰a second time around 😊.

Making It Online What Does It Look Like?

We have all been shown how easy it is to make money online, push button simple, passive money doller doller bills yall. The pitch is perfect but who is pitching you? marketers of course der so no wonder the targeting works so well. When I was starting to drift towards...

read more

Why You Shouldnt Do Free Work

Why you should never work for free and I can highlight the why. This happens all the time and usually its no big deal but the amount of requests for free work has increased ten fold. Having been helping some close friends I had a bit of a moment where I was up late...

read more

I See Business Obstacles Like Video Games

When you understand how gamers think you can see that they solve micro problems all day to get to small milestones before completing something bigger like a level. Its this thinking that I believe is a crucial skill marketers need to have to be successful. See below....

read more
WordPress Speed Optimisation – The Complete Guide

WordPress Speed Optimisation – The Complete Guide

We live in the age of now! everything is at your fingertips thanks to technology. Browsing a website is no different and when you think of why you browse a website its usually to find information, feed a secret habit, buy something, stalk someone and so on and so on. When you browse or stalk what ever tickles your fancy, you have a subliminal time allocated to the task. The exception for this is FaceBook and the social media, like where you can be lured with flashy images and click bait titles to lose hours of your day. When the target website you want to visit has a loading  time over 3 seconds, you generally like me lose interest in watching the little page loader spin in circles waiting for the website to load.

In this guide we will cover some tips and techniques that you can use to optimize your website for speed.​

Google made it clear that having a fast loading website was one of 200 ranking factors. This is something that should not be ignored with the way we are heading with a mobile first browsing habit. Imagine your customers visit your web store to buy those brand new Nike KD9’s and your site takes 7.5 seconds to load but Larry’s most best nike store loads in 2 seconds. The truth is 9 times out of 10 you lose that customer to damn Larry for having a sucky slow website that takes forever to load. Larry on the other hand is balling thanks to his speed first website taking all the orders. Having a problem like this can kill a business that depends on online orders and that is the hard truth.

In order to perform surgery a doctor must know what is wrong with the patient, we will be taking the same approach. Firstly you need to know whats wrong with your website before you can fix it. This WordPress website speed optimisation guide will show how to take steps to make your website load faster.


Execute a Website Audit

First lets identify your targets, use this speed testing tool to calculate your performance optimisation budget, just input your desired load speed and connection type. All credit to Jonathon Fielding​ for this neat tool for planning out our performance budget. The tool is a little off but it is also very handy and gives you a guide of where you need to be focusing on for improvements.

Now we need to measure how far off you are from your target load speed. Use all six of these testing tools to identify your website speed problems, we will want to work on these with the techniques and tips outlined below. Use the tabs below to begin your website audit.

Below are x6 tools to test the page load speed of your webpages:

When you execute your speed tests with Pingdom, 90% of people who use this for this exact test only measure the home page. Understanding you also have other pages that need to be tested is website auditing 101, Now check your product and category pages make sure you dissect that report so that you know just what is slowing down your site and where it is. The data you will get returned by Pingdom will contain page size, page display load time and the overall performance grade. You will have the option to see what areas require action for improvement and a very handy page analysis feature that tells you in summary content type browsed, time spent per website and the domain, very useful for data nerds like me.

Next run your site through the other toolsets and record the data, some results may be different from different tools. If you have a competitor website that you want to see where they are and what the difference is between the two websites use Which Loads Faster for a side by side display of the two websites. This is very handy for competitor analysis.

Now you have your website speed optimization to do list, and you can work alongside this guide to fix the problems. For those that are more SEO inclined and looking for a beefy test tool to showcase problems to potential clients during video audits a popular website for this is GTMetrix very detailed reporting and easy to understand where the problems are. Another very popular tool for this is SEMrush, you can point out client and competitor traffic stats and some site problems if you have set projects up. 

Firstly this is a guide for WordPress websites and not shopify stores or magneto or other CMS websites. The information is applicable to websites developed on WordPress only some may work with other platforms so use at your discretion.

Read our WordPress SEO Guide

I wrote a EPIC guide for anyone that wanted to take SEO into their own hands and give their website the solid foundation to really make a move and get noticed by Google and potential customers.

Page Load Speed

Getting 100 on the Google page speed testing tool is like catching a unicorn, extremely rare! but just how close can you get to 100? I haven’t seen a perfect 100 score from anyone in my communities that was legit and not photoshopped. If you have proof of a perfect 100 score with the Google page speed testing tool please post in the comments Id love to see this unicorn.

​Kissmetrics conducted a case study where they asked specifically about page speed load times and they found that 51% of users with mobile internet say that they’ve had a website that crashed, froze, or received an error while going to make a purchase. Every second past the ideal loading time of three seconds costs you a seven percent reduction in sales! If an e-commerce site is making $100,000 per day, a 1 second page delay can potentially cost your store $2.5 million in missed opportunity revenue each year.

Page Load Speed Key Points:​

  • Better UX
  • Lower bounce rates
  • Load speed is a ranking factor
  • Increase in organic traffic and conversions​

Look at your website speed score from your tests, If you have a score of 50 and above that average standard with a lot of room to improve. If you have a website score of 70 and above well done you are a Wiley web head but don’t get ahead of yourself you can still improve your score. 

​how many resources will a browser download from a given domain at a time? This all depends on your resource set up and the drain your website will be putting up to load. For an isight into browser resource requests visit this site for a sneaky tip.

Now you know page load speed is important enough but how do you measure the good speed from the bad apart from the obvious, ​

Use this as a guideline:​

  • Below 1 second perfect
  • Below 2 seconds above average
  • From 2-3 seconds decent
  • From 3 to 7 seconds is average
  • Above 7 seconds call a doctor

 The above guidelines came about from a case study carried out by university students on peoples expectations regarding website load times and the amount of time that passes before they would bounce from that website. The study revels that 47% of people expected the websites to load within 2 seconds, and 57% of people said that they would bounce from a website if it took longer than 3 seconds to load and fair call on that. 

For everyone with slow loading websites now is your chance to target those 43% that were not phased with the 3 second load time.

​John Mueller a webmaster trend analyst for Google stated on Twitter that his benchmark for page speed load times is around 2 to 3 seconds. He also stated his go to testing tool was Google’s page speed insights test tool.

Google has a speed index

If you read this guide and action the items that you found as errors or warnings on your tests , you are going to have a head start. Your competitors might be web saavy but chances are they are not as web smart as you. Getting all your ducks lined up so that you can put the best website forward to Google for consideration as having a fast loading website​ puts you in a good place for getting those page 1 listings.

To understand where you sit and where your competitor sits on the speed dial a popular competitor research tool is WhichLoadsFaster 

Neil Patel completed a case study on Walmart, in the case study they uncovered that customers would abandon cart when load times jumped from 1 second to a 4 second load. They also found that for every 1 second of increased page load speed that the conversion rate increased by 2%​.

Just think of what 2% of sales for Walmart means, Walmart was recorded to have operational a total of 6,300 stores in March 2016.

Slow websites affect website visitors as shown in this example, if you optimize for speed you must include often overlooked association factors for your overall website speed optimization plan.

A wise habit to implement is weekly checks on not only the website but on your analytics. Measure and record the bounce rates and decrease in page views, that could indicate a problem.​

Why Ecommerce Store owners should read this guide

Why Speed Matters for Ecommerce?
  • People dont like to wait
  • Load screens kill conversions
  • People are impatient
  • Social referral traffic has the back button
  • We live in a “I want it now” age

The biggest killer of conversions is website and shopping cart load speeds. Fix the load speed fix the conversion problems.

Hosting Success

To have a fast loading web page you need solid foundations, by this I mean having premium hosting helps considerably. Fun fact we actually recommend several hosting options right here on SerpWolf.​ 

If like me you have more than a couple of websites for whatever reason you will know the headache of increasing your hosting plan or managing multiple hosting plans. Ive tested a dozen or more hosting services and I can tell you the stand out’s for adding speed to your load times have been covered in our Top 10 Reviews.

Hosting issues rocked a few boats

Hosting Tips:

  • Cheaper hosting services will have down time
  • More expensive hosting services are up 100% of the time.
  • When Hostgator is down so is the support.
  • ​The more you can do to reduce server requests the better.
  • You have to spend money to make money.

When I took the dive into making a full time living from web marketing it was all about the budget making sure I didn’t spend to much on hosting and splurging on a premium hosting plan so I could have a lot of test sites for trying new techniques, themes and plugins. ​My point is the $2.95 monthly hosting fee and those 12 months free when we build your website plans are not up to scratch for helping your website and may be hurting your website.



A quick win for cutting load times in half is leveraging the power of caching. To set this up you can use one of many WordPress plugins that do this well, I recommend free downloads WP 3, WP Comet Cache, WP Total Cache and finally WP Super Cache.

When you utilize a caching plugin you don’t just get browser caching functionality if you have one of the good ones.​ Once installed it pays to actually visit the plugin settings section of the caching plugin to se what other hidden features they offer.

HTTP Cache Headers

Header caches work on freshness and by validating the content delivery. A cache will utilize a fresh replica of available content assets but a validated representation will send snippets of the entire representation if it is unchanged. 

Server Cache

Server side caching varies in performance based on the overall traffic of the websites it would be more common on higher traffic sites than smaller more local orientated websites.  When setup to respond like so cache control directives will control who caches the responses, how long for and on what conditions. Using a server side caching method allows for every resource to establish its own caching policy from the HTTP cache control header.

As the image to the right states, I was casually checking out some competitor blogs and came across a website where a guy was speaking about optimizing for speed and gave some props to his friend Matt who has a beast of a speedster website. I took the chance to check out this intriguing speed demon of a website and the below image is what I arrived to and I refreshed the browser twice.​

​I don’t know who Matt is and sorry Matt but that actually happened as I was writing this article. Timing is impeccable and I gave an extra chance to see if the website would reload but it took me all of 6 seconds to bounce off the website. 

If anyone wants to reach out to ​Matt by all means, go fourth and help a brother out.

Get to know more about Cache Control.

One of the most important HTTP cache headers is probably Cache-Control which is a header comprised of a set of directives that allow you define when / how a response should be cached and for how long. HTTP caching occurs when a browser stores copies of resources for faster access. This can be used with your HTTPS implementation

Content Delivery Networks 

You might not of heard of a content delivery network in its entirety before as it is more commonly known as a CDN. What a CDN does is hosting of your media files across global servers all connected to the CDN. When your website is loaded the server nearest to the  geo location of the web page visitor​ is used to action the request therefore removing the strain on your website to load those media files. This type of delivery system is excellent at increasing web page load speeds by reducing the load that a single server would of endured. 

What kind of speed reduction could I see when I use a CDN? You can see a reduction in 40 to 60% of load times that alone is worth looking at. Some of the popular CDN’s are MaxCDN and Cloud flare.​

Another positive about using a CDN is they are handy at helping protect your website against sudden spikes in traffic for example your photo of you in a spiderman costume goes viral and 2 million people visit your website to see this picture your normal server may not be set up to handle that kind of traffic. Using a CDN you have the access to multiple servers that can spread out the load and handle large surges in website traffic.

You can add to the benefits of using a CDN protection against DDoS attacks ​

Load Testing

You should test your website stress load by checking to see what may be causing problems and forcing your site to react slow. This can also be used for testing your backend of your website especially on a WordPress website you should test your plugins and deactivate any that you do not use. 

WP Performance Profiler is very good at locking onto to plugin hogs that slow down your website.

Blitz is a good performance testing tool

  • Load Impact – Three things LI is good at 1 API testing, 2 Web & App testing, 3 Automated testing
  • Blaze Meter – Open source performance based testing, real user testing captures real mobile traffic.
  • Blitz – Test web apps, APIs and website performance

For load testing tools these websites have various testing features just pick the one that has the features you need to test away. 

Reduce Your HTTP Requests

The fancier you make your website with plugins and interactive media the more you call on your stylesheet and the build up of dependancy requests are made. These slow your page load speed considerably, every time you install a plugin or add an image to gallery that boosts the beefiness of the layers needed to display your web pages. Lightweight wins every time, 

How can we minimize HTTP and dependancy requests? well let us leverage CSS sprites, image compression, minify everything and utilize SVG (scalable Vector Graphics). Exhaust all methods of scaling down the requests, Using a CDN is another great way to remove some of the strain and we covered that in the above paragraph.

Checking unused requests

For the corporate and ultra professional websites you might want to remove a well known more suited to mobile texting friends feature. Emoji’s should be kept to the mobile phone text to text basis and not have a place on websites that are all about business. ​

To remove emoji’s from your website requests you can use this WordPress plugin to make it an easy actionable task.​

For those DIY types that love getting their keyboards dirty here is an excerpt for the removal of emoji’s from your functions.php file. Look in your header for the default, javascript file wp-emoji-release.min.js?ver=4.3.1 this should be in your header section, if you don’t see it you don’t have it.  


* Disable the emoji’s


function disable_emojis() {

remove_action( ‘wp_head’, ‘print_emoji_detection_script’, 7 );

remove_action( ‘admin_print_scripts’, ‘print_emoji_detection_script’ );

remove_action( ‘wp_print_styles’, ‘print_emoji_styles’ );

remove_action( ‘admin_print_styles’, ‘print_emoji_styles’ );

remove_filter( ‘the_content_feed’, ‘wp_staticize_emoji’ );

remove_filter( ‘comment_text_rss’, ‘wp_staticize_emoji’ );

remove_filter( ‘wp_mail’, ‘wp_staticize_emoji_for_email’ );

add_filter( ‘tiny_mce_plugins’, ‘disable_emojis_tinymce’ );


add_action( ‘init’, ‘disable_emojis’ );


* Filter function used to remove the tinymce emoji plugin.


* @param array $plugins

* @return array Difference betwen the two arrays


function disable_emojis_tinymce( $plugins ) {

if ( is_array( $plugins ) ) {

return array_diff( $plugins, array( ‘wpemoji’ ) );

} else {

return array();



​Take charge of your website and put a hold on requests for resources that are not being used and as outlined above do not work with the websites profile. Go through each page on your website and look at the code, as delightful as that sounds you could hire someone to do that for you and provide a report back.

Image source: Moz

Minify CSS and Javascript.

When I started web design it was like an Alice in wonderland trip, all this new information and a new world had opened up to me. That new world came with some scary terminology JS files and CSS. At the time I didn’t know what these were or how they interacted in web pages, it was a little scary going head first into the technical side of web design. There is no point and click web builder were we are going.

I managed multiple websites and a common problem regardless of the type or design of the website was the JS and CSS files. WordPress a serial pest with hoarding defunct information would hold onto chunks of unwanted javascript files and CSS files loading like dial up internet. I can touch on compression of files again to fix this issue, but there was a plugin made just for this called WP Minify.​

Minify will compress both the Javascript and the CSS files into one single file that reduces the load times instead of having the default setting that installs chunks of JS and CSS every time you instal a new plugin, and holds onto it.​ Use Minify to delete old files while reducing the load time, what a  genius.

What is CSS?

CSS stands for Cascading Style Sheets a language for describing how web pages should be presented. The description covers all design elements including including how colors, layout, and fonts should display. This language can be used to change the adaptiveness of the presentation to different types of device sizes and screen lengths. The language used to identify fonts, color, spaces and all style elements so that web pages can be properly interpreted and correctly displayed. The markup of CSS can be used when styling HTML, XML and XHTML.

What is Java Script?

​an object-oriented computer programming language commonly used to create interactive effects within web browsers.

​Best practice for using JS and CSS is to have CSS sitting at the top of your page and then add Javascript near the bottom of your web page. The reason behind this is for loading, a browser needs the CSS file to begin loading the page. Javascript is placed lower as its mechanism is to prevent parsing of the browser before its loaded and after the tag.

Where you can use a CSS sprite, a sprite is a large image file that contains all of your web pages images. They work by being one image with 100 images within them and by hiding the other images. The usefulness of CSS sprites are that loading one item while a large size is faster than loading 50 items of smaller sizes. Think of it like this, One browser request one image item load request and you have a page load on one request while showing 50 images. The key is to minify the JS & CSS requests, Harness the Sprites to use one file instead of 50 and to cut out the need for a request heavy browser.

Word of advice is to check on requests that you don’t need. When I say this I mean why does your contact form need to be called on when on your blog pages, or why does your blog commenting system need to be called on while browsing the about us page. Reduce requests that are unrelated and help reduce the overall request profile.​

The website is great for taking care of sprite business.​

RTT’s Optimize Your Round Trip Times

Round trip times are amount of time it takes for the client request to send and the server to answer with a response. When you really narrow down and think about what happens here the exchange it can be quite fascinating, in short if the requests are light then the response time is fast but if there are lots of requests then the response time is affected. Always minimize requests and minify files.

Monitor the use of any redirects with total RTT, if the total time is lacking measure the importance of the redirect verse page load speed.​

  • Minimize redirects
  • Combine all JS files into one. Tech heads read this.​
  • Change CSS @import to <link> tag for each stylesheet.
  • Combine CSS Sprites with your images. Merge smaller images into one request.

Render Blocking Resources JS

You may find some of you javascript interrupts content above the fold, that will be affecting how the web page loads. The javascript coding sends unclear messages during the download that slows down rendering. To correct this problem check your JS code for the “jQuery” from the header of the web page in HTML.

Move the location of where the jQuery  snippet appears in the HTML of the web page.

Database Management

Databases can sound organized ​but even the most structured of storage can get out of line occasionally. WordPress is known for hoarding expired information, imagine holding onto all the update information, deleted themes, deleted plugins, post drafts, saves, image uploads and code snippets. One super handy and reliable plugin that whips databases into shape is WP Optimize, what it does is scheduled maintenance and clearance of your WordPress database.

​When you reduce the pressure of collecting and returning files to and from the database you can expect to save a couple of megabytes depending on how big and how untidy your database is. Code Like a Boss or source someone that speaks code in their sleep. Messy code can add dead weight to your load speed, not like adding fat Albert onto your website load time but the devil is in the details.

Compression Session

Ill state the obvious here, if you want to speed things up you need to compress file sizes simple science. Large heavy loads make slow movements while smaller compact loads are faster. ​

Understanding why we need to be compressing helps us understand other aspects of optimizing for speed. Take the second sentence of this section and read it again that is your optimize for speed mantra. ​

One plugin you need to be using is Gzip to compress website files. Speeding up the load time of your web pages is our goal and by saving any bandwidth we can will help us reach our goals. ​The process of Gzip is when you activate the plugin it zip’s your websites files into a zip file, when a browser loads the web pages they unzip form your zip file its an effective way to to transfer information fast.

Feeling a bit nerdy? You can add the same code to your .htaccess file here:

# compress text, html, javascript, css, xml:

AddOutputFilterByType DEFLATE text/plain

AddOutputFilterByType DEFLATE text/html

​AddOutputFilterByType DEFLATE text/xml

​AddOutputFilterByType DEFLATE text/css

​AddOutputFilterByType DEFLATE application/xml

​AddOutputFilterByType DEFLATE application/xhtml+xml

​AddOutputFilterByType DEFLATE application/rss+xml

​AddOutputFilterByType DEFLATE application/javascript

​AddOutputFilterByType DEFLATE application/x-javascript

​# Or, compress certain file types by extension:

​SetOutputFilter DEFLATE

​Unsure if you nailed it? not a problem, use this website to test your skills to pay the bills. In english this website will test if your website has Gzip enabled.

WordPress Theme Selection

Before you think about your WordPress theme you should of already had your website hosting setup for optimal speeds, along with using a CDN and now you are ready to add the theme elements into the mix. Optimising for speed is the goal of this guide but important factors to keep in mind is mobile responsive design & user experience. 

The problem comes into play when you need a beautifully designed, functional website that caters to speed, takes care of the responsive design and allows maximum UX. How do you combine each of these elements into one theme? you search long and hard looking for your own preferences. 

There is a disclaimer and this is for all those in web design if you are presenting to the public as a web designer please do yourself some justice and have a website that is amazing. 

My own personal dilemma is my website theme, I was 14 theme changes in before I reached out for support and asked for someone to choose a theme and set it up for me, I even had the password changed so i couldn’t tinker with the design while they were setting it up. Yes it was that bad a sucker for design punishment but the end result I loved it. My weakness was seeking improvement for my website weekly changing themes looking for the ultimate theme, It exists but if like me you have this problem get a friend to set you up with a theme and run with it.


WordPress Plugins

Yes bloating your website with plugins is more common than you think. We have an obsession with shiny objects and one trip to the WordPress plugin repository can wind up adding 5 new plugins to your CMS dashboard. 

What is plugin bloating?​

Im guilty of plugin bloating at some stage we have all been there. Having a plugin that does one set task and not a plugin that handles 5 specific tasks. Always revisit your dashboard each week and review your plugin settings what you actually use and what you don’t use. Deactivating plugins that you don’t use often can help reduce your overall load times and is also a good habit to get into.

Plugins that are notorious for slowing down websites:

  • Google Analytics plugin 
  • Heatmap plugins
  • In Dashboard analytics

Using Images

What is the right way to upload images to WordPress? Read this guide top to bottom and then ask yourself that question again. This is a guide for helping you optimise for speed there is 101 ways to do it but use this as your measuring stick and you will be on the right path. Your website multimedia will be your number one drain on the load times of your web pages, if you optimise the images you can cut your weight problem in half.

What image file size is a good measurement to aim for? Peoples opinion differ’s but I want to keep my images under 100 Kb.​

The creative team I work with live inside Photoshop. When they save their work they save it oblivious to file size, I had to educate them that there is an option that enables image compress called “Save for Web” a simple solution to those crazy 9 Mb file sizes they usually produce. ​

Why bother editing them? Imagine Ronnie Coleman is your website first thoughts he is a beast of a man. Ronnie is a very big man, bulky, heavy and a authority on building muscles.

Ecommerce store owners will come across this more so as the product pages tend to grow and grow before you know it, your website is a beast of a website a couple hundred pages deep.​ 

Imagine Ronnie trying to adapt to speed as the determining factor in the Arnold classic tournament, how do you think big Ronnie will do with speed? ​He wont win that battle.

How can you use Ronnie’s supreme bulk and optimize for page load speed? You minify images, compress files and make everything you have on your website smaller in size and use less resources. ​

For the people using Shopify I think this will help Shopify Image Guide.​

I have used WordPress plugin Lazy Load to help with reducing the load time of images and found it useful on sites not using a CDN.​

Imagine that Mr Olympia Ronnie Coleman is your website he is a big bulky and slow bodybuilder with HUGE mass. Lets look at how we can work with Mr Coleman to make our website less bulky and more slimline.

Do they really slow down a site that much?

YES large images can slow down a website. Multimedia files are the biggest drain on a website load time, by reducing the size of these multimedia files you can shave seconds off your load times. Plus if you have an athletic website like Mr Coleman you might need to bring in the big guns…FAT BURNERS! 

Ronnie’s going to need to burn some fat.

Fat Burning for Images!

Our Fat Burners are plugins that reduce image file sizes and compress data into smaller more easily accessible bite sizes. How do you do this? You can take charge of your compression session by using any of the plugins and browser add ons mentioned above. When you smush it you reduce the file size but not the image quality.  Compressing the image will save space and result in savings of requests on the server. When you upload images to the media gallery of WordPress the plugin reads the files in the background and when you go to use the image at the bottom of the right info panel of the media section is an option to smush it! you should always smush it.

Auto Scaling your images is bad practise for the reasons that with everything automated they need to checked over by human eyes. The automation isn’t broken its the human settings that control the automation, example auto scaled images may show smaller than intended or stretched further ending up looking distorted and not like the original uploaded image. Using auto scale functions for larger images often triggers the error with the image being minimised in display size, while helpful for the content creators its not the best practise. 

Tip: Always be thinking about mobile viewers.​ The world is turning to their smart devices to browse the web, think mobile and device for your websites as well. I would also add that AMP the accelerated mobile pages is a real thing here is the details on it and here is a testing tool on how to check your AMP.

One common problem I come across working with web designers is the lazy upload. I refer to the lazy upload method when a content creator or the designer uploads an image and instead of uploading the variant sizes they use auto scale for the image and this is ok in some instances but for the serious craftsmen reading this it is not ok! The example is your header image is also being used for a side banner and when the large header image is being loaded in the sidebar that file is loading as the larger header image to be auto scaled into a smaller sidebar image if that makes sense, a shortcut by design but a negative to your page load speed. 

You should be using responsive themes for the benefit of display flexibility, but if you are not then you need to be. Not using responsive design practises means having your images set for desktop, mobile and tablet. Do you know what is the most enjoyable thing to do after you have set up a website and gone live? It most definitely is NOT having to look at the site through a responsive view tester to see you need to edit multiple images.

Be responsive and use themes that take the manual work out of your hands.​ Reducing image sizes wont improve your site alone it is a combination of these techniques that will improve the overall score but the attention to detail splits you and your competitor apart.

Web Fonts

Using a theme called EasyWeb I noticed the Fonts were using a higher than normal allocation of resources and upon a closer look into other websites in that heavy digital design space it appeared to be the standard that because of race for the competitive edge most websites that looked decent enough to take a enterprise web design contract were using excessive font requests. Over 68% of these firms websites were also running slower than those websites that had opted to take a slimline approach and focus on speed over flashy design.  Heavy Fonts add extra HTTP requests and slow down the system, look at compromising on either design or speed to work your way around this one.

  1. Choose only the styles you need
  2. Keep character sets down to a minimum
  3. Prioritize based on browser support
  4. Your preference but host fonts locally or on CDN

Google fonts perhaps the heavier of the most used font family drains the request line, but a smart man would offload this strain to his CDN for an improved delivery. You can download the fonts that you need from Googles Fonts Helper site. Use this open source application to help extract what you need and then hit the download button to get your goodies. Fonts Helper will zip file the font package for you so you have everything stored together.

You will need to be semi organized here with your FTP readily available for the font upload. ​ Hit the fonts folder with your zip file and then you will need to begin the CSS update. Now this can get confusing and people will get lost, to avoid this use a plugin called Simple Custom JS and CSS. The CSS custom copy will need to be added to the header. You will need to update and point source URLs  to your CDN. Test this and see if you have Google fonts working from your CDN and also test your website speed with Pingdom.


Look at your Link Profile

Take a good look at your link profile to see if you have any broken links, using 404 error code. How does link profile affect speed optimisation? great question. Have you ever been to a website where they had a 404 page and if they did what did you do? bounced right off that website didn’t you, I know I do.

Notice those 404 errors

I used screaming frog on this website to check on some broken links I noticed while filling my head with information, Ive since contacted the site owner  and let him know that there were several 404 errors and that SERPWolf is kick ass, so please don’t bombard him with cold outreach scripts for broken link replacements you savvy marketing beasts :).

Digital Marketer has a very clever 404 page tactic that they use where they say something funny and then direct you back to a page they want you to go to right back into their strategic little hands. ​Why didn’t you bounce off their website when you hit that 404 page? because of the way the page was constructed they hit you with humour, very smart indeed.

When you decrease page load speed you are doing the right thing but if you can limit the 404 error pages at the same time then you will be eliminating the potential for a high bounce rate from your website. ​ Fixing these small items can help add up to an improved load speed and lower bounce rate.

Ive left some tools in the resources section at the bottom of this page that will simplify this part of the process for you.​ 

​Avoid Redirects.

Limiting the number of redirects on your website can have a slight impact on your page load speed.​ If you have read the Ultimate DIY WordPress SEO Guide I mentioned using 301’s was a good thing and it is, it can also be not so good for optimising for speed. Using a 301 is much preferred than having a 404 error on your website and 404 is horrible for your visitors unless you are as clever as Ryan Deiss. When you place a 301 on a web page thats great for SEO usefulness, but a browser still needs to hit that page understand the redirection and then locate and connect with the 301 end page.

If you have missing files you are going to have a 404 page generated and this is when they start building up can start to put a load tax on your server.​I used to use broken link checker on my website but I pinpointed one of the main vein drains to be that plugin so I deleted it and did manual checks, a little bit more time consuming but I think you should get to know your website enough to know how many pages you have off the top of your head. When I have to check other peoples website there is no questions, I use screaming frog every time. 

Redirects contribute to the total RTT and should be used with caution.​

​Time to First Byte (TTFB)

​This is the measuring of the time duration from the client making the HTTP request to the time the first data byte of the web page is received by the clients browser. Another measure that TTFB is used is for is measuring the responsiveness of a web server and other network resources.

Use these 5 tips to minimise your TTFB​

  1. Reduce your HTTP requests​
  2. Use a CDN
  3. Organise & Optimise your database
  4. Use RFPL (respond first and process later) caching method
  5. Monitor your server response time and make improvements outlined in this guide

The SERPWolf Random Website Speed Testing Case Study coming soon.


Here are the tools mentioned in this guide feel free to use them and provide feedback on your results I’d love to see your speed increases as a result of this guide.

Speed Testing

  • Which-Loads-Faster​ – Compare your website speed against a competitor’s.
  • Pingdom – The most popular speed testing website.
  • Web Page Test – The presentation looks out dated but this is a sold test site.
  • Gift of Speed – Uses 16 elements to test web pages for speed.

Websites Mentioned:

  • CSS Sprites – ​Use this to combine your requests into one request.

Plugins Mentioned:

  • WP Minify – Combines JS and CSS files into a compressed single file.​
  • WP Smush it – WordPress plugin that helps you minify image sizes without losing quality.

Responsive WordPress Themes:

  • The Retailer – $55.00 powerful ecommerce focused theme, complete tracking for sales of products. Built in tax, shipping and product reviews.​
  • Bellaina – $75.00 Great for Real Estate websites giving you power to add filtered search functions and add multiple display options.  Map display previews and property submissions the perfect theme for Real Estate’s.
  • Salient – $55.00  A very smooth theme offering support for video background, plug and play for WooCommerce and set for SEO.
  • Porto – $45.00 Premium WordPress multipurpose theme comes with the revolution slider, pricing tables and drag n drop builder, Custom layouts and parallax design options.
  • Medicenter – $45.00 Designed for medical professional services websites comes with six pre-defined colour sets, 

    Site Health Checks

    • Screaming Frog – Use screaming frog to scan websites (Free for 500 links per site) find 404’s and unoptimized pages
    • SEMRush​ – Identify website traffic, website health reports and keywords
    •  Ahrefs – Backlink analysis and crawl reports, paid membership
    • Google Webmaster Tools – Search Console – Crawl Errors 

    ​For the lazy, time poor and people who skipped to the bottom of the page, just do these 3 things for an increase.

    1. ​Compress your images
    2. Instal a caching plugin
    3. Utilize a CDN


    The race to be the fastest will continue and the rules will change as Google updates processes and algorithms. The list is extensive and doing half of these will help you improve your website page load speed optimization. Take your speed report from the first task you did and work your way through those errors, post your end results in the comments. I would like to see an improvement in web browsers and Im watching this space right now for movement. Having a good looking website is only one part of the puzzle optimize for speed and you optimize for success.

    Making It Online What Does It Look Like?

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    Why You Shouldnt Do Free Work

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    I See Business Obstacles Like Video Games

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    How To Work in Manila in the Philippines

    How To Work in Manila in the Philippines

    Working in Manila, Philippines

    I recently considered making a move to the Philippines for work. I have some growth targets that I want to hit and the only way my boss and I thought it would work was for me to really focus my energy on our fulfilment team in Manila Philippines. Currently Im visiting my team there around 4 times a year, this throws me out a little but the reward for seeing my team and seeing the team culture of learning and helping each other do better at the job is well worth any squashed leg room on a flight or delay in flights just to be proud of the team that Ive helped develop into a very solid team of marketers.

    This is a big change and for me to uproot and move over to a foreign country would be a big move considering my partner has a great job here in Perth and we have a lot keeping us here. Saying that we have both talked about what our future looks like and when would we live remotely in a place like Bali Indonesia or Manila Philippines.

    After some discussion we thought it was best to do our research and see exactly what it took for us to move to the Philippines. This research below applies to us moving from Australia to Philippines.

    My team is based in Ortigas, Manila a medium sized central business district.

    So for those they don’t know where the Philippines is here is a visual representation of where it is on the map.

    In the Philippines, there are majorly two ways in which foreign citizens can be allowed to work in the country. They are;

    • 9(g) or Pre-arranged Employment Visa
    • 9(d) or Treaty Trader’s

    The pre-arranged employment visa 9(g) Visa is the most common type of visa foreigners use for work purposes in the Philippines. It is advisable to first apply for the Alien Employment Permit In order to receive the multiple-entry type of visa.

    Alien Employment Permit is issued to all foreigners who plan on gainfully engaging in the work sphere in the Philippines.

    The holder of the following are allowed to apply for it in Australia;

    1. Holder of a Special Investors Resident Visa (SIRV)
    2. Special Retirees Resident Visa (SRRV)
    3. Treaty Traders Visa (9d)
    4. Special Non-Immigrant Visa (47(a)2)

    The requirements for an Alien Employment Permit are:

    • Duly accomplished Application Form
    • Photocopy of Passport, including visa or Certificate of Recognition for refugees
    • Contract of Employment/ Appointment or Board Secretary’s Certificate of Election
    • Photocopy of Mayor’s Permit to operate business. In case of locators in economic zones, Certification from the PEZA or the Ecozone Authority that the company is located and operating within the ecozone
    • Photocopy of current AEP (if for renewal)

    Special Work Permit is Issued to a foreign national who comes to the Philippines for short or temporary assignment.

    The requirements for a Provisional Work Permit are:

    • Bio-data
    • Photocopy of passport with valid visa
    • Proof of 9(g) application
    • Alien Employment Permit (AEP)
    • Contract of Employment
    • Letter request from petitioner company
    • Affidavit of Support of the petitioner company
    • SEC registration of the company
    • ITR of the company

    Aside from an employment visa, the Philippine government requires non-resident foreign nationals to apply for an Alien Employment Permit (AEP) .The department responsible for this permit is the Department of Labor and Employment (DOLE).

    There is an huge number of people that live in and around the Ortigas area in Manila and the traffic can be hectic if you are not used to seeing asian countries traffic up close. Among the sprawling cityscape there are some very beautiful places that you can take a moment to soak in the landscape and local atmosphere. Its not uncommon to find golf courses and soccer parks spread throughout the urban layout of the city. I found a lot of time to go exploring on my trips and one of the best ways to do this was by foot. Getting around all the winding roads and at times heaving traffic was made a lot easier just by putting on the shoes and going for a walk around the neighbourhood.

    Requirements for visa application include

    • Duly-accomplished application form (FA Form No. 3)
    • Current passport, valid for at least six months from the date of the anticipated entry into the Philippines
    • Four copies of recent passport-size photos (signed at the back)
    • Certified true copy of birth certificate and marriage certificate, if married
    • Police clearance (based on fingerprint check), issued by the Australian Federal Police or the police authorities of the place where applicant resides. Police clearance must be authenticated by the Australian Department of Foreign Affairs (DFAT)
    • Documentary evidence of financial capability,
    • Letter from the applicant’s bank
    • Certified true copies of land titles
    • Investment certificates
    • If applicant is a minor, an affidavit of support and consent must also be submitted
    • In case the applicant is a former Philippine citizen or has lost Philippine citizenship because of marriage to an alien, the following evidence of former Philippine citizenship must be submitted,
    • Old Philippine passport
    • Certified true copies of birth certificate
    • Certificate of naturalisation

    Medical certificate Form (FA Form No. 11). The form must be accompanied by the following,

    • X-ray film
    • Laboratory reports
    • AIDS test result

    The examination must be performed within the last (3) months from the date of submission to the Philippine Embassy.

    For anyone that is considering living and working in the Philippines and wants more information before making the move I really hope this post helps you make up your mind. If you have had success moving to the Philippines and want to share your success story shoot me an email and Ill add you to the post. Thanks for reading.

    Reference And Further Reading

    Best Website Hosting For Small Business

    Best Website Hosting For Small Business

    Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

    The Pros of Dedicated Server

    One of the most common reasons webmasters opt for dedicated hosting is the performance and control it offers. If you expect you’ll have a high volume of traffic, for example, a dedicated server may be your best option for handling it.

    Remember that, as Kissmetrics reports, 47 percent of consumers expect a page to load within two seconds. Performance is definitely something to give careful consideration to, as compromising your site’s speed does more than frustrate your visitors. It may impact your search performance as well.

    You may also reduce some security risks with dedicated hosting, as your site will be the only one using your server. In terms of preventative control, you’re in a position to implement stronger security measures to meet your unique specifications. This reduces the potential of an attack and makes your site less susceptible.  

    In general, you have an overall higher level of control with dedicated hosting. This gives you the ability to add new applications and programs that are to your liking – rather than being stuck with your host’s default options. If you need flexibility on the back end, consider dedicated hosting, as this option will let you customise settings in a way that you simply can’t with shared hosting.

    The Cons of Dedicated Server

    Hands down, the biggest drawback of dedicated hosting is the increased cost. There’s just no way around it. Since there’s a single server devoted totally to your website, your operating costs are inevitably higher. Bluehost plans, for example, run between $80 and $120 per month, compared to as little as $2.75 per month for a shared plan.

    While this isn’t necessarily a factor for larger companies with deep pockets, it can be problematic for smaller businesses or individuals who are working with a finite budget.

    Think about your tech skills as well. If you have a considerable amount of technical expertise, you can put it to full use with dedicated hosting. However, if you’re lacking skill in this department, you can quickly run into trouble.

    For instance, with dedicated hosting, you’ll need to know how to manage the server, as well as perform routine administrative tasks to ensure optimal functioning. In some cases, this can negate the entire purpose of dedicated hosting if you’re constantly dealing with technical issues you don’t feel qualified to handle.  

    Although heightened security is obviously an asset, it’s a double-edged sword in the sense that you’re responsible for maintaining the security of your dedicated server. At the end of the day, it’s up to you to install and update the necessary security programs. If you don’t know what you’re doing, you can potentially compromise the safety of your website.

    Cyber attackers could capitalize on these vulnerabilities, with some of the more common threats including denial of service (DoS) attacks, unauthorized access and cross-site scripting (XSS), through which an attacker could infiltrate your users’ computers.

    If security isn’t your strong suit, you’ll be better off leaving it in the hands of the experts – either through shared hosting or by outsourcing it to a professional.

    Hosting for $2.95 per month

    BlueHost provides stable secure website hosting at an affordable price. You can select shared hosting or dedicated hosting with a few more options. You can stack the amount of websites that you host and expand the resources as your business scales. This is a no brainer.

    Benefits of dedicated hosting:

    1. Your organization can meet its specific needs by installing software to match its operational procedures.
    2. You can maintain multiple domains and websites easily, allowing granular control over your organization’s presence.
    3. Your response times and speeds can be much more stable and reliable for customers and employees alike.
    4. You can opt for colocation hosting, where your IT team has complete control over all aspects of the server’s setup, installation, maintenance and software.
    5. Or if you don’t have an IT team (or they’re already very busy), your organization can choose managed hosting services to leverage the expertise of a veteran web hosting company while offloading the costs and risks associated with keeping a server on-site.

    Dedicated web hosting is a powerful tool for emergent organizations that need a stable, secure and reliable server infrastructure to meet their needs. We’ve found that even a modest dedicated server can offer significant improvements in speed, uptime and operational stability.

    However, dedicated hosting isn’t always the right choice. There’s another option: shared web hosting.

    What is shared hosting?

    Shared server hosting is a hosting service where multiple users and organizations coexist on a single server. Shared hosting can be a clear choice for smaller organizations, startups with limited needs, personal projects or businesses just starting to establish their online presence.

    Benefits of shared hosting

    Shared server hosting offers significant simplicity compared to dedicated hosting. Shared servers situate users in a managed environment.

    Security and administrative tasks are overseen by the web hosting provider. Organizations still have control panel access (via cPanel and other management options), but the majority of challenging technical aspects are handled by the hosting company.

    The downside of that simplicity is that there’s a real reduction in flexibility, since the hosting provider oversees the majority of administrative tasks like software installation and resource management.

    Shared hosting also offers a vital difference in terms of cost – it’s affordable. Organizations don’t need to invest in their own server or administrators. The low up-front costs are appealing for fledgling organizations that need to focus their energy and resources on internal operations.

    Problems with shared hosting that dedicated hosting do not have:

    1. Misconfigurations that drain server resources and slow your services
    2. Security flaws that expose your server to malware, viruses and exploits
    3. Unexpected large volumes of traffic slowing the server and hogging bandwidth
    4. Unintentional mismanagement jeopardizing server memory availability
    5. IP blacklisting because of unethical behavior by server neighbors

    With your own dedicated server, you thwart these common issues with shared hosting entirely. In addition, you introduce a variety of benefits.

    With dedicated hosting, you determine the performance level — from the server you chose to the way in which you manage it. As the only user on the server, you dictate the system resources distribution and hardware configuration. Typically, you can choose HDD or SSD storage , the number of processors, and the operating system (CentOs, Debian, windows etc.) you prefer. Server performance on a dedicated hosting plan is highly customizable and desirable for those who need the extra horsepower.

    With shared hosting, performance cannot be customized at the machine level. The difference is dramatic when it comes to performance features and options. Granted, a large number of websites do not need optimized performance to achieve their goals. Most site owners will do well with a 99.9% uptime guarantee and up-to-date hardware and software, which most prominent hosting companies offer. Still, it never hurts to ask about server specs when signing up for a new hosting account.


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    Business Tips In A Busy Market

    Business Tips In A Busy Market

    Are you the name on the tips of your clients lips?

    Almost every business I come across says they get a lot of their clients from word of mouth/referrals. However when I ask them how many proactive strategies do you have in place to generate more referrals I get a blank look.

    It’s not good enough to passively rely on referrals you have to actively encourage your clients to give them and reward them for doing so.

    So how many referral strategies do you currently have? If the answer is none you’ve got a big pile of extra revenue waiting for you if you take action.

    Quick Tip: No one wants your product or service.

    They want what it will do for them.

    This is a basic marketing principle but most people still talk about their product or service. Don’t make this fundamental mistake.

    Take the time to understand the results you get for your clients and the value of those results. When you talk in those terms to potential clients you gain a critical marketing advantage.

    Again don’t overlook this because you think you know it. The key question is are you really doing it?

    To be effective your marketing campaigns MUST do these two things.

    1. Get people to believe that by taking action, they will be better off than they are now.

    2. Give them a compelling reason to act now, or human nature will kick in and they will put the decision off.

    If you don’t have these your marketing may still be viewed a interesting but you can’t build a business on interest. You build a business around motivating people to take action that benefits them and in doing so also benefits you.

    If you think this seems too simple, think again. Go and review all your marketing with these two things in mind and be honest do you get a double tick or is there some room for improvement?

    My all time top 3 marketing strategies that work for almost any business.

    1. Risk reversal/results in advance. When a potential client is considering your product or service there is risk in saying yes. The more you can do to reverse risk (think guarantees) or get them results in advance (trial offer, free reports, helpful content, etc.) the easier it is for them to say yes to trying you out.

    2. Be the custom fit. This means market your product or service to a particular niche or niches. Use their language. Show them you understand their problem and have the solution. This is how you stand out in a really crowded market and avoid being compared on price alone.

    3. Make an offer they can and will respond to. Every marketing piece must make a helpful offer people can respond to that moves them towards becoming your client. It has to be of benefit to them. To illustrate the point I saw an ad yesterday on Facebook for a well known car company. There as some very boring copy, an uninspired car shot and the call to action was…wait for it…Download A Brochure Today. WTF?

    Almost no one is going to respond to that unless they are already considering buying that particular car. If it was me I would be wanting someone to come in and test drive the car. I’d make it fun and irresistible by adding some type of bonus just for coming in and giving it a try. What the bonus is would depend on the audience. It it was families I might have free ice creams waiting for the kids and have someone mind them whilst the parents test it out. Doesn’t cost much but would generate an insanely greater response.

    So I encourage you to add these strategies to your marketing. If you have questions about how to apply them to your business 

    There seems to be more competition than ever in just about every niche. However there is one simple thing you can do to stand out as I discovered on a recent trip.

    I refer to it as the ‘little things that matter’ strategy.

    Here’s two examples from my trip.

    I arrived at our hotel with my wife and daughter. My wife has sadly been suffering prolonged effects of concussion. I mentioned this on check in as we are bit earlier than expected and wanted to make sure I could her into the room to rest.

    The lady who checked us then did 2 little things that mattered to me. First she had genuine empathy (you can tell if it’s fake). Then she asked what she could to help my wife settle in. In the end she sent a complimentary fruit platter to the room with a lovely hand written card.

    These little things made a world of difference to how we felt. In turn I have now given a very positive review to the hotel and will gladly recommend it to friends. They’ve won a lifetime client and advocate by doing some little things. Any hotel could do the same things but most won’t.

    The second one was on the return trip home. We were driving home and my daughter feel ill with a stomach bug. Again it was the motel we stayed out. A very basic motel in the middle of nowhere but the mum and daughter who ran it constantly asked after her and if there was anything they could do.

    Again a little thing but it made me feel much better. Again I would gladly stay there again and recommend them.

    The last example is about my favourite drink – coffee.

    There is a local coffee I went to over and over for a few weeks for a variety of meetings. Then it was months before I went back. But when I did the guy I dealt with remembered my name and my preferred coffee. Well played!

    So what are little things you can do to delight your clients? They cost very little and arguably will make you more in return from loyal clients.