You can have the most effective website ever created, but if you do not market it online correctly you wont ever see the results of your hard work. Your new site is your online business and you want to put it to work for you 24/7 all day all the time. How do you create the beautiful functional business focused site and then promote that website to the right audience and the beat out other competitors while doing it. The number 1 thing people do after building a website or having a site built is to be proud of the new branded asset and make a Facebook post or send an email out about the new development. While this is a good start it is 0.2% of what you need to do to get the most out of the new site. Ill cover below some of our recommended techniques that you should be applying when you launch a new website online.
What approach should you take to online marketing?
Here are the main entry level channels of online marketing that you can get started with right away.
- organic search
- paid search like AdWords or Facebook Ads
- Social media marketing
- Content marketing and blogging
Now, lets look at these two channels more closely.
Organic Marketing: Estimated duration 3 to 12 months
Cost: Ranges from $500-5,000 monthly (depending on your industry)
There are things like Indexing, Backlinks, Anchor text, Crawling and Rankings to consider if going the organic route. This takes anywhere from 3 months to 12 months depending on the industry and competition. You can do this yourself but not if you are running the business you should spend time focusing on growing the business. To fast track the growth part of organic marketing you can hire a marketing agency who deal with this everyday, there are hundreds online just find one that you think you would enjoy working with.
Paid Advertising: Estimated duration 24 hours until you run out of budget
Cost: This depends on your keyword CPC anywhere from $200-$30,000
Pay per click advertising is one of the fastest ways to grow your business, this is a pay to play market. You need to spend money to make money, PPC advertising helps you get from 0 enquiries to an inbox full of sales enquiries. You set a budget to allocate to the campaigns and select the best keywords and platforms to market on and off you go. You can do this yourself or hire a digital marketing agency to help you get the most from your PPC campaigns.
To start with you need to have a solid understanding of your content management system and can select from a variety of CMS’s available online. Our choice is obviously WordPress but we have love for Magento and Shopify as well for our ecommerce builds. You can find a large range of free and premium themes to get you started. Then you just need a website builder to assist with creating the pages within your website.
Popular website builders are ones like Thrive or Divi page builders that simplify the creation of pages and posts.
most effective one is to target quality content. The age old saying “content is king” everyone consumes content differently, you have to understand how your customers are consuming content online and be there for them. Are you giving them info they require, or are you simply targeting people who have questions about what your business does. Very important questions, understanding the who the why and providing that for readers will help grow your website traffic vastly.
Depending on if you use a web page builder or a third party content uploading system you can create some very interesting content and involve content writers to help boost your content that you want to promote online.
Keep providing fresh content and make sure you have up to date news facts and guides for how to engage your business and use its services. Your website should make your content more consumable and people should be able to find what they want fast and with a few clicks. Write the sort of content that others need to browse and promote on their own blogs/websites and on social media. Use Google Authorship to assist you gain visibility. this may link all of your articles along, and it’ll rank higher in Google.